After its toughest year in history, Qantas is coming back and carrying the spirit of Australia with it. Flights have now opened up domestically and soon open to New Zealand.
The spot, developed by BWM dentsu, is a beautiful celebration of this, breathing life back into Qantas – and the travel industry as a whole.
The new marketing campaign ‘Rediscover the Spirit of Australia’ features a rendition of Feels like Home by Indigenous singer-songwriter Thelma Plum.
Campaign visuals shot by Qantas’ in-house film crew combined with travellers’ mobile-device footage shows excited real-life customers rediscovering the pleasure of travel and enjoying the things they have missed about travelling with Qantas. It shows the Qantas hospitality in the lounges and onboard, and emotional reunions at the airport.
The campaign is currently in market and features on Qantas’s owned assets and channels along with some TV, outdoor and digital media channels.
Says a spokesperson from Qantas: “As the national carrier, we are proud of our role to reconnect travellers with their loved ones and this campaign is a reminder that the Spirit of Australia is back.”