After 30 years NRL relaunches Tina Turner ‘Simply The Best’ campaign with new commercial via The Monkeys for the upcoming season
On the 30th anniversary of the most iconic rugby league ad campaign in history, the NRL, via The Monkeys, has relaunched an updated version of Tina Turner’s ‘Simply The Best’ for the upcoming season.
Turner was the face of rugby league in the late 80s and early 90s, with her hit song becoming synonymous with rugby league via ad campaigns created by Hertz Walpole, Sydney.
Now the NRL has decided it was time to bring the campaign back and update it with today’s stars, as well as a nod to some iconic moments from the past three decades.
The new spot starts with a young Cameron Smith sitting in his lounge room in 1990 watching the original ad before rolling through some of the great moments in Grand Finals history.
The commercial also highlights some of today’s biggest stars including Tyson Frizell, the Trbojevic brothers and Latrell Mitchell.
Creative Agency: The Monkeys, Sydney
Executive Creative Director: Vince Lagana
Creative Directors: Dan Fryer & Stuart Alexander
Writer: Dan Fryer, Stuart Alexander & Michael Dawson
Producer: Wendy Gillies
Group Account Director: Ciaran Miller-Stubbs
Account Director: Anna Willis
Senior Account Manager: Ruth Peck
Senior Planner: Charlotte Marshall
Production Company: Good Oil Films
Director: Stuart McIntyre
Producers: Chana McLallen & Sam Long
Casting: Natalie Jane Harvie @ Citizen Jane
Music/Audio: Tim Bridge – Sonar Music
Music Supervisor: Anton Trailer – Trailer Media
Editor: Simon Price & Phoebe Taylor @ Arc Edit
Flame Artist: Eugene Richards @ Arc Edit
Grade: Alter Ego, Toronto
Client: National Rugby League
Head of Marketing and Brand: Peter Jarmain