Aerogard launches new insect repellent with a new campaign via Host/Havas, naturally

Reckitt Hygiene brand Aerogard has launched a new variant of its much-loved personal insect repellent with a campaign in partnership with Host/Havas.

 

The work introduces Aerogard Naturals as a new force of nature that is both effective and made with a 100% plant-based active, in a series of four 15-second spots.

The ads, designed for TV and online, show all the alternative attempts used by the hapless Murphey Family as they tried to keep the bugs at bay with common and not-so-common natural remedies, from onions to mozzie bands and fly swatters to essential oils.

The new range, using Lemon Eucalyptus oil as the active ingredient, has been developed to meet consumer demand for a repellent that is both effective and uses plant-based ingredients. Aerogard Naturals is available in pump spray and roll-on formats.

Says Jon Austin, ECD Host/Havas: “Ever since my mum made me a scented candle with healing crystals in it, I’ve been dubious of natural remedies. So, it was great to work with our partners at Reckitt Hygiene to showcase a genuine force of nature when it comes to natural pest repellents*. I’m looking forward to busting out the Aerogard Naturals as we launch into summer.”

Says Saurabh Jain, marketing director, Australia & New Zealand, Reckitt Hygiene: “As Australia’s number one Personal Insect Repellent Brand^, Aerogard is known as a formidable force for mozzies to reckon with! We are proud of our innovation in the new Naturals range to include a wholly plant-based active in the product, so Aussies can protect their families more consciously as we head into outdoor pursuits and entertaining during warmer months. The creative from Host/Havas brings to life some familiar scenarios, with a touch of humour spritzed throughout, which will resonate with all.”

The campaign went live on 7 November and will be across TV, online and social.

Client: Reckitt Hygiene
Creative Agency: Host/Havas
Production Company: AIRBAG
Director: Ariel Martin
Producer: Alex Tizzard
Sound: Song Zu
Media: Zenith Optimedia