Adriatic Furniture builds on ‘Exclusive Yes, Expensive No’ platform with new spot via Sphere


Melbourne-based furniture retailer Adriatic has launched a new brand platform created by The Sphere Agency.


It’s not the first time the two companies have worked together, with Sphere launching Adriatic’s positioning of “Exclusive, yes. Expensive, no.” back in 2008.

Says Lenny Catalano, director, Adriatic: “We’re constantly refreshing and updating the look of our furniture and wanted to ensure our brand continues to reflect our offering. Late last year we began working with Sphere on some small digital campaigns for key sales and enjoyed great results. So, when we decided it was time to refresh the brand, we thought there would be no one better placed to do it than the people that created our brand positioning in the first place.”

Says Michael Abdel, founder and executive creative director, Sphere: “It’s always great fun working with the team at Adriatic. We couldn’t be more excited to be helping them re-establish the brand, bringing their playful personality to the fore again to cut through the clutter in the furniture category.”