ADMA secures former Obama for America data scientist/strategist Peter Tanner for Global Forum

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peter_tanner.jpgADMA has announced that Peter Tanner (left), former Obama for America data scientist/strategist and current senior data manager at Capital One in Toronto, is coming to Australia to speak about how he has applied his learnings from Obama for America to the business context with Capital One.


Tanner will speak at the ADMA Global Forum’s Marketing and Advertising conference on Tuesday 29 July at the Sydney Hilton Hotel at 4.45pm.

Says Jodie Sangster, ADMA CEO: “In 2012, the Obama for America campaign used advanced analytics to target voters, especially in social media channels. Peter’s presentation will show us how these analytics techniques will be used in future business applications, and how these strategies can be applied to business.”

Tanner was an analyst for the 2012 Obama campaign at the Chicago headquarters, with a focus on leveraging digital channels to persuade, encourage turn out and register voters. He has worked as a quant in the financial sector and his sports analytics have featured in The New York Times and on ESPN.


Diana Palmer.jpgModerator announced for Creative Fuel


ADMA has also announced that Diana Palmer (left), the contemporary art specialist and founder of Palmer Art Projects, will moderate the day-long Creative Fuel conference at the Eveleigh Carriageworks on Monday, 28 July from 10.00am.


Says Sangster: “Diana Palmer is known for repurposing existing cultural content in new ways and engaging audiences through new experiences of contemporary art. She is knowledgeable about many aspects of creativity and will be able to ask great questions to challenge and draw forth insights from the diverse personalities presenting at Creative Fuel.”

As a contemporary art specialist and consultant, Palmer works at repurposing existing cultural content in new ways and engaging audiences through new experiences of contemporary art.

Since starting Palmer Art Projects in late 2013 Palmer has been part of developing significant Sydney based and international exhibitions including as curator of The Art Hunter a ‘temporary experience’ exhibition in conjunction with the iconic website The Cool Hunter in March 2014.

Most recently she has been asked to contribute to Sydney’s 6-week festival Idea Bombing: The Gallery Edition, providing insight into Sydney’s cultural and creative landscape of the future.

Tina Fox.jpgA moment with Tina Fox at Creative Fuel


Public artist Tina Fox (left) is also added to the Creative Fuel ‘moments’ line up where artists and other creatives are speaking about their work and what inspires them. Tina is a renowned textile artist and designer.


At Creative Fuel, Fox will explain how her creative works sit at the boundary of art, craft and design, infused with the many influences from her diverse career as an artist, interior designer and architect. She will demonstrate how she takes traditional handcrafting skills and reinterprets them in modern and challenging ways.


ADMA Global Forum begins 28 July at the Carriageworks, Eveleigh with Creative Fuel for the creative community. It then moves to the Sydney Hilton Hotel on Tuesday 29-30 July for Marketing and Advertising Forum (29-30 July) for the local marketing/ad industry, Media Connect for the publishing industry (29 July) and ADMA BI and Analytics Lab for data analytics professionals (30 July).


There are over 70 global speakers on tap with the international contingent featuring speakers from the USA, Canada, the UK, Japan, India and Korea.


Says Sangster: “We have brought together some of the most powerful people in creative, media, analytics and marketing and advertising from around the world. It will be fascinating to hear about their successes, vision and lessons learned for their companies and brands.”


Here’s a snapshot of just a few of the speakers and topics on tap:


  • Creative Fuel: Four fundamental transformations for the connected age with Bob Greenberg, founder and chairman and CEO R/GA.
  • Creative Fuel:  People loved touching MTV’s balls: taking creativity to the next level with Vanessa Zuppicich, Creative Director, MTV Brand & Commercial.
  • Creative Fuel: Neuromarketing and the creative process with Roger Dooley, Author, Brainfluence.
  • Marketing and Advertising Forum: Remaining flexible, marketing in a changing environment with Jordan Fiksenbaum, VP Marketing and PR, Cirque du Soleil.
  • Marketing and Advertising Forum: How ‘B-to-Me’ marketing is forging new grounds in marketing playbooks, with Anna Griffin, SVP Global Marketing, CA Technologies. Marketing and Advertising Forum: Data-driven creativity: can great creativity and data co-exist? With Dr. Lauren Tucker, SVP/Director Martin Decision Sciences
  • Media Connect: Where we see the world of media heading in the future with Bob Garfield, MediaPost columnist and radio presenter.
  • Media Connect: The Huffington Post: The road to becoming a global media brand, with Koda Wang, GM International, The HuffPost.
  • BI and Analytics Lab: The seven pillars of data analytics success with Jean-Paul Isson, author, Win with Advanced Analytics and VP Predictive Analytics and BI, Monster Inc.
  • BI and Analytics Lab: how data science solves the employee churn problem, with Greta Roberts, CEO, Talent Analytics.

In addition to the stellar line-up of presenters, the ADMA Global Forum at Sydney Hilton Hotel also features an Innovation Zone, a grown up playground featuring the latest in marketing technology for the industry, delegate breakfasts and networking drinks.


Keep up with the news on Twitter @admaforum and connect using #admaforum. More information at