ADFEST to host ‘Creativity for the Mobile-First Era’ workshop held Friday, 24 March, 9.30am–1pm

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ADFEST to host ‘Creativity for the Mobile-First Era’ workshop held Friday, 24 March, 9.30am–1pm

Mobile viewing has become the norm. 75% of worldwide viewing is on mobile, and 9 out of 10 mobile users share the videos they’ve seen with others. Mastering mobile-first content is now key to increasing a brand’s market share on social media and that brings conquering the art of vertical storytelling to the fore.


The workshop, Creativity for the Mobile-First Era, at ADFEST is one that should not be missed. The workshop is hosted by Guan Hin Tay, creative chairman, BBDO Singapore, and Ming Wei, founder at Boom Digital Media and creator of @mingweirocks, on Friday 24 March. It will provide you with an understanding of how vertical storytelling, which is estimated to take up 80% of all internet traffic, can improve business performance. It will  show you how to catch the consumer’s eye and tell engaging authentic stories and provide you with your own vertical storytelling action plan, with an emphasis on triumph in Tik Tok, the most important platform in social media right now.

Says Tay: “BBDO is excited to bring this workshop to ADFEST. We had been planning before Covid started. The world of mobile-first content has changed tremendously, so we want to share and inspire the attendees to create work that fits today’s mobile consumer behaviour on the many different platforms available.”

Tay has worked in and led creative teams in the most creative agency worldwide networks, JWT, Grey, Saatchi & Saatchi, and Leo Burnett. Now he continues to deliver insightful creativity that builds on digital and innovative engagement for Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, by improving their market share and solving complex business challenges. Wei is one of the most followed TikTok creators in Southeast Asia, with a combined following of 35 million across his social media accounts. He has amassed a total of 10 billion video views through his short skits and prank videos with his father, Daddy Ming. He has been featured on several television channels and in national newspapers worldwide. He has amassed over 8 billion video views through his various productions and coached over 1000 brands and creators. In 2020, MING founded Boom Digital Media to help others achieve social media goals and pursue what he loves.

Creativity for the Mobile-First Era at ADFEST is open to all registered delegates of ADFEST 2023 and pre-registration is required. Seats are limited to 30 delegates only. It will be held on Friday, 24 March, 9.30 – 13.00 at Room Pattaya 3, Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group in Pattaya, Thailand.

To register, click here. Reservation is strictly first-come-first-served. Registration is not confirmed until you receive a confirmation notification from ADFEST. Please note that participants must bring their own laptop & mobile phone to the workshop.

For more information, contact

For more information about ADFEST 2023, visit