Adfest: Grande Awards to McCann, Melbourne for Metro Trains ‘Dumb Ways to Die’ and two to Whybin\TBWA Sydney for NRMA ‘Car Creation’ – SEEK Volunteer scores Grande For Humanity; Dave Droga awarded Lotus Legend Award
Australia scored the big prizes in the Film, Promo and Integrated categories at the final night of the Adfest Lotus Awards, with McCann, Melbourne taking out the Grande Award for Film for Metro Trains ‘Dumb Ways to Die’ and Whybin\TBWA, Sydney winning the Grande Award for Integrated as well as Promo for NRMA ‘Car Creation’.
Clemenger BBDO, Sydney won the only Innova Lotus awarded on the night, for TEDxSydney ‘Mimeisthai’ while ‘Dumb Ways to Die’ picked up two Integrated Lotus. Clemenger BBDO, Melbourne scored a Gold for Carlton Draught ‘Beer Chase’ in the Film category.
SEEK Volunteer ‘Volunteer to promote volunteering’ via Leo Burnett, Melbourne and Defence University Sponsorship ‘Mobile Medic’ via George Patterson Y&R, Melbourne scored Gold in the Promo category. The SEEK campaign also scored the inaugural Grande For Humanity award.
Havas Sydney and One Green Bean won a Gold Award in Direct for Virgin Mobile ‘Fair Go Bro’, but was very unlucky not to win the Grande Award. This was due to a strange Adfest rule that there must be at least two Golds awarded plus a Grande Award. There were only two Golds awarded so it could not also get the Grande Award despite all on the Direct Jury wanting to do just that.
The ‘Fair Go Bro’ campaign also won an Integrated Lotus.
Selly’s ‘Using the power of Impotence’ via BWM Sydney won an Effective Lotus, one of only four awarded on the night.
Says Simon Hadfield, BWM general manager: “The ADFEST Effective Lotus category awards campaigns that demonstrate a measurable and proven impact on a client’s business – what the BWM team did for Selleys’ brand and product sales was phenomenal, so this award is a well-deserved credit to hard work by all.”
A major highlight of the night was the Lotus Legend award presented to Dave Droga, creative chairman of Droga5, who spent several years in Asia while regional ECD of Saatchi & Saatchi.
Leo Burnett, Melbourne won Direct & Promo Agency of the Year, a major contributor (with Leo Burnett Sydney) to Leo Burnett winning Network of the Year. Leo Burnett client Diageo was awarded Advertiser of the Year.
Says Todd Sampson, CEO Leo Burnett Australia: “It’s rare to have two offices firing at such a high level creatively. I am very proud of the agency. Andy and Jason are two of the best in the world.”
FILM LOTUS
Grande
Dumb Ways to Die
Metro Trains
McCann, Melbourne
Gold
Beer Chase
Carlton Draught
Clemenger BBDO Melbourne
Silver
Shirt
Victorian Bitter
Clemenger BBDO Melbourne
Bronze
Hands
Victorian Bitter
Clemenger BBDO Melbourne
Bronze
Treadmill
Energy Australia
Leo Burnett, Sydney
Bronze
Cane Toad Road
Falcon Ecoboost
JWT, Melbourne
Bronze
Staying Up
Olympics
DDB Auckland
INNOVA LOTUS
Innova Lotus
Mimeisthai
TEDxSydney
Clemenger BBDO, Sydney
INTEGRATED LOTUS
Grande
Car Creation
NRMA Insurance
Whybin\TBWA\Group, Sydney
Integrated Lotus
Dumb Ways to Die
Metro Trains
McCann, Melbourne
Integrated Lotus
Fair Go Bro
Virgin Mobile
Havas Worldwide, Sydney and One Green Bean
Integrated Lotus
Dumb Ways to Die
Metro Trains
McCann, Melbourne
OUTDOOR LOTUS
Silver
Dumb Ways to Die – Toast/Bear/Helmet/Piranha/Hair
Metro Trains
McCann, Melbourne
Silver
Honesty Rewards
National Australia Bank
Clemenger BBDO, Melbourne
Silver
Mobile Medic
Defence University Sponsorship
George Patterson Y&R, Melbourne
Silver
Downtown/Suburbs/Estate
Lexus GS
Saatchi & Saatchi, Sydney
PROMO LOTUS
Grande
NRMA – Car Creation
NRMA Insurance
Whybin\TBWA\Group, Sydney
Gold
Volunteer to promote volunteering
SEEK Volunteer
Leo Burnett, Melbourne
Gold
Mobile Medic
Defence University Sponsorship
George Patterson Y&R, Melbourne
Silver
NAB Stand Ins
National Australia Bank
Clemenger BBDO, Melbourne
Silver
Volunteer to promote volunteering
SEEK Volunteer
Leo Burnett Melbourne
Silver
Volunteer to promote volunteering
SEEK Volunteer
Leo Burnett Melbourne
Silver
Volunteer to promote volunteering
SEEK Volunteer
Leo Burnett Melbourne
Bronze
Signed Finds
Vinnies
George Patterson Y&R, Sydney
Bronze
Mobile Medic
Defence University Sponsorship
George Patterson Y&R, Melbourne
RADIO LOTUS
Silver
Butterfly/Catfish/Pig
Bundaberg Red
Leo Burnett, Sydney
Bronze
Lip Licker/Power Pouter
Chapstick
Whybin\TBWA\Group, Sydney
DIRECT LOTUS
Gold
Fair Go Bro
Virgin Mobile
Havas Worldwide, Sydney and One Green Bean
Silver
Volunteer to promote volunteering
SEEK Volunteer
Leo Burnett Melbourne
Silver
Mobile Medic
Defence University Sponsorship
George Patterson Y&R, Melbourne
Bronze
The Bonds Birthday Project
Bonds
Clemenger BBDO Melbourne
Bronze
The Imported Ad
DHL Express Australia
Clemenger BBDO, Sydney
Bronze
Pencils Equals Profits
AWARD
Clemenger BBDO, Melbourne
Bronze
NRMA – Car Creation
NRMA Insurance
Whybin\TBWA\Group, Sydney
Bronze
Volunteer to promote volunteering
SEEK Volunteer
Leo Burnett Melbourne
EFFECTIVE LOTUS
Effective Lotus
Using the power of Impotence
Selleys
Belgiovane Williams Mackay, Sydney
1 Comment
Well done Craig, Tammy and the rest of the Whybin team. Great idea and deserves the recognition.