As Australia heads into another summer facing the threat of catastrophic bushfires, Jeremy Boyd, an Adelaide-based graphic designer has called upon the international arts community to help him raise funds for bushfire-affected Australian wildlife.
Bearhugs for Australia produces a range of clothing and merchandise for sale with 100 per cent of profits being donated to wildlife charities that support Australian bushfire relief and recovery.
The initiative has been made possible by a creative collective of artists, illustrators and designers from across Australia and as far afield as Sweden, UK, USA, Romania and Mexico – each using their own unique style to create wearable symbols of hope for those affected by bushfire.
Bearhugs for Australia’s online store has been established ahead of this summer’s bushfire season.
Says Boyd: “Last summer’s bushfires were devastating. The World Wildlife Fund has estimated nearly 3 billion animals were impacted, with up to 19 million hectares burnt, primarily forest and bushland. I felt I could use my skills to do something to help.
“Just as a bearhug is a way of showing empathy and care, by purchasing our products we aim to provide a way for people to visually show their support while helping make a real difference. People are already getting behind the project and we hope to build a groundswell of support as we go into another hot summer.”
To find out more about this artistic initiative, and how you can help by purchasing unique products online, visit www.bearhugsforaustralia.com