Adelaide agency Motion by Design creates global campaign for United Nations Refugee Agency

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Motion By Design, a small animation agency out of Adelaide, has been in operation for five years and recently wrapped up a 12-month project with the global United Nations Refugee Agency after winning a worldwide tender.


Approached by UNHCR in late November, Dominic Legg, owner and creative director of Motion By Design, was invited to pitch for a total of seven animated videos to help announce the global organisation’s new Innovation Funds.

After getting over the initial shock and confusion—initially not knowing who UNHCR was and thinking it was a fraud attempt—Legg sent across a proposal.

Says Legg: “UNHCR sent across the news, along with a huge contract on Christmas Eve, requesting it to be sent back signed immediately to ensure the project funds were allocated that year.”

Not even having time to read through the contract properly, let alone run it past lawyers, Legg decided it was worth the risk, which has clearly paid off immensely for this small visual communications agency.

Says Legg: “It was a great experience for us working with such an amazing brand, having the opportunity to make a difference in the world.”

Legg believes that Motion By Design was successful in acquiring the project with UNHCR not only because of the company’s previous work and track record in creating exceptional content but also because of the culturally diverse team within the agency—a group representing six nations between them.

Motion By Design works with many ASX-listed companies, and local and federal government agencies and is fast becoming the go-to animation agency for healthcare and technology across Australia and the world.

The full case study and imagery can be found here.