Following a competitive pitch process, in which ActronAir went to market seeking agency partners to manage its national media and creative interests, Enigma has been confirmed as the Aussie air conditioning company’s full-service agency of record.
ActronAir is Australia’s largest local manufacturer of air conditioners and has been building – rather quietly – the country’s best cooling and heating systems for over 30 years.
With the relationship starting immediately, the first work set to hit the market in October is a national brand campaign.
Says Jamie Mair, head of sales and marketing for ActronAir: “Enigma were extremely impressive throughout the pitch process – the quality of their insights, strategy and creative was fantastic, as was their open and collaborative approach. We also really appreciated how their media and creative recommendations complemented one another, and are excited to work with them in helping bring our story to more Australians.”
According to Enigma founder, Lisa Sutton Gardner, ActronAir is a perfect fit for the growing agency which has a strong pedigree in the Home category with clients like McDonald Jones, CSR, Kennards Hire and Red Energy: “ActronAir possesses all the qualities we tend to respond well to in a client. They are ambitious, no nonsense, and they produce a great product. They are our kind of people and with the ability to answer the brief of both the media and creative strongly with our truly integrated team, it seems we’re theirs too.”
Says Pete Buckley, joint ECD, Enigma: “ActronAir was the perfect brief for us – people who know the brand love it, the only issue is that not enough people know it. We really look forward to uncovering Actron’s product truths and helping them realise the true potential of the brand.”
The win is the latest in a series of new business wins for Enigma including Spotify, Sydney Airport, University of Newcastle, Ingenia Communities, CSR Bradford, Monier Tiles and PGH Bricks.
Enigma has offices in Newcastle, Sydney and Brisbane, with the ActronAir business expected to be serviced from the Newcastle office.