As part of its AC&E platform, ADMA today opened enrolments for AC&E School, a bold new course that will foster the power of strategy and creativity working together.
Targeted at senior creatives, strategists and in-house leaders, the 10-week program is designed to showcase the effectiveness of data-centred, strategically driven creativity and provide students with the tools, case studies and leadership to create highly successful campaigns.
With no more than 40 students taking part in the course, students will explore platform-specific user behaviours and discover creative canvassing opportunities, combined with some serious strategic ammo. They’ll also flex their creative muscles through answering briefs and be challenged to pitch and execute their ideas to senior industry experts, ensuring all students get the very best feedback and support on offer in the market.
ADMA CEO, Andrea Martens, believes nothing beats the power of strategically driven creativity: “This is what the AC&E platform is all about. We have re-designed the AC&E Awards to showcase this partnership and the next step for us was to be a part of the learning journey for the industry’s best strategy and creative teams through AC&E
“The School will be led by a senior creative or industry leading strategist who will be supported by our partners from key social media platforms including Facebook, Google, and Snapchat.”
Says Fabio Buresti, chief strategy officer and partner at The Monkeys: “Early in my career, strategy was never on a level playing field with the creative product. Strategists existed to serve the creative department and to help sell in the work. What a waste! By bringing strategy and creativity together on equal footing, the AC&E program is helping solve one of the biggest missed opportunities in our industry and educating future leaders on a better way.”
The inaugural course will be led by Anthony Dever, an independent strategist who has spent the last decade leading digital and social strategy at agencies including R/GA, TBWA, Havas and client-side at Coca-Cola.
Says Martens: “Understanding how the platforms work and being able to master the craft of developing compelling ideas in the ever-changing digital and social media environments is crucial to any idea reaching and impacting audiences.”
A highlight for the school will be the AC&E Awards which will showcase the work of the School’s students in front of their industry peers.
Classes start on 14th August. For more information and to book visit www.adma.com.au/acandeschool.