ACCA appoints TABOO as new creative partner following competitive pitch process

ACCA appoints TABOO as new creative partner following competitive pitch process

(Image source: Derek Swalwell)

The Australian Centre for Contemporary Art (ACCA) has announced the appointment of Melbourne independent agency TABOO as its creative agency partner.


The appointment follows a competitive pitch process and marks a pivotal juncture in ACCA’s journey as it embarks on redefining its brand design systems while gearing up to commemorate its illustrious 40-year legacy in 2023.

ACCA’s mission is to cultivate an artistic platform that fosters the creation of new, audacious, and experimental works which challenge our thinking while igniting fresh perspectives that resonate with and deeply connect to the diverse communities it serves. In this pursuit, ACCA has engaged TABOO to refresh its visual identity, serving as the foundation for future creative endeavours. The collaboration is anticipated to inspire innovation, spark conversations, and celebrate artistic excellence.

Max Delany, artistic director and CEO of ACCA, expressed his enthusiasm for the partnership: “ACCA is excited to be working with the team at TABOO towards the renewal of our visual identity and design strategy. TABOO’s commitment to research, innovation, inclusion and cultural impact, along with its extensive cultural networks, align happily with ACCA’s vision, mission and values, and we are excited to embark on this creative partnership.”

James Mackinnon, managing director of TABOO, reciprocated the sentiment: “We consider it a huge honour to embark on this creative journey with Max and the team and contribute to the legacy of ACCA. Our agency thrives on collaborating with progressive, imaginative, and adventurous clients, and ACCA really is the epitome of these qualities. We’re incredible excited to align our brands to champion and propel Australian creativity.”

As ACCA charts its course towards its 40th anniversary and beyond, it is poised to continue shaping the narrative of contemporary art in Australia, illuminating the path with creativity, innovation, and inclusivity.