The AANA has announced that CEO John Broome has chosen not to renew his contract and will leave the AANA after four years.
Broome took over from former AANA CEO Sunita Gloster in August, 2017.
Says Martin Brown, chairman of the AANA: “On behalf of the Board, I would like to thank John for his leadership of the AANA secretariat during a very dynamic and challenging period. During his tenure, John has delivered on the AANA’s mandate to evolve the self- regulatory system and to raise the profile of the marketing profession.
“In particular, John has overseen a series of ground-breaking initiatives to help get better transparency in the digital supply chain and also played a strong leadership role in working with the MFA to create best practice guides for the media contract and the pitch processes.
“More recently, John and his team have had to navigate the impacts that the COVID-19 outbreaks had on our industry. He and his team transformed the AANA’s thought leadership & engagement program seizing the opportunity to move this online and triple its audience. This was an important development in keeping the marketing community connected during the past year and ensuring that we continued to discuss and tackle the major issues we face together.
“We are fortunate to have a dedicated and highly professional AANA secretariat who have delivered an exceptional marketing capability program and significant enhancements to a harmonised Food and Beverage Code.
“The self-regulatory system which is a cornerstone of community trust in the advertising industry is stronger and more relevant than ever.
Broome said that he had very much enjoyed his time leading the AANA but that the time was right for him to embark on a new challenge: “It has been an honour to lead the AANA and to evolve the advertising Codes and funding model for the self- regulatory system and, more broadly, help to protect and advance the interests of those businesses that generate the advertising spend that is such a vital contributor to our economy.”
The AANA will announce an interim CEO shortly and will commence an extensive search for the new CEO role.