Clemenger BBDO & Proximity wins Platinum at Asian Marketing Effectiveness Awards

May 16 2011, 7:32 am | BY Lynchy | 1 Comment

Screen shot 2011-05-16 at 7.48.54 AM.jpg Clemenger BBDO & Proximity, Melbourne took out the Platinum Award – Best of Show – for its Yellow Pages ‘Hidden Restaurant’ campaign, at the Asian Marketing Effectiveness Awards, held in Shanghai on Friday night.

The campaign was the most awarded on the night, winning three Gold and four Silver awards.

Australia was the most awarded country in the region, winning 18 awards: three Gold, seven Silver and seven Bronze – plus the Platinum.

Leo Burnett Sydney and Ogilvy Melbourne both won one Silver and one Bronze, GPY&R Melbourne won two Bronze and Grey Melbourne won a Bronze.

Says Paul Rees-Jones, executive planning director for Clemenger BBDO / Proximity Melbourne: “The Hidden Pizza Restaurant campaign was innovative and brave, and its success is testimony to a client who understood the size of the risk they were taking was equal to scale of the success they could achieve. To be rated as the most outstanding campaign across the whole of Asia Pacific is a significant honour.”

Adds Andy Wilson, chairman of the Asia Planning Council for BBDO/Proximity: “We have had effectiveness at the heart of our agenda for several years now. To be best performing network at the AMEs for two out of the last three years demonstrates that BBDO/Proximity’s Work works best to grow our clients’ business. We are all delighted with this recognition”

Platinum Award

The Hidden Pizza Restaurant

Clemenger BBDO & Proximity, Melbourne

Sensis – Yellow Pages Australia

Best integrated marketing campaign

Gold

The Hidden Pizza Restaurant

Clemenger BBDO & Proximity, Melbourne

Sensis – Yellow Pages Australia

Screen shot 2011-05-16 at 7.55.09 AM.jpg Most effective use of advertising