What You Couldn’t Stop Reading this month: Campaign Brief’s Top 5 Stories of September 2026
From the shock news that M+C Saatchi will exit the Australasian market, to Stan and Domino’s big brand launches, here are the stories CB readers couldn’t get enough of in September.
5. M+C Saatchi Australia’s All-Time Greatest Hits (1,494 views)
Four of the agency’s creative leaders, Tom McFarlane, Paul Taylor, Ben Welsh and Cam Blackley, look back on nearly three decades of ‘Brutal Simplicity of Thought’, from ANZ and Woolworths to Commonwealth Bank and Tourism Australia.
4. MLC pulls off ‘The Heist’ via Princess (1,755 views)
A cinematic comedy heist directed by Mark Molloy through Exit, that reframes retirement planning as an ongoing journey, via Princess – A Creative Company.
3. Domino’s asks Aussies+Kiwis to drop everything* via Bureau of Everything (2,379 views)
A new brand platform positioning pizza as worth abandoning all other priorities, via Bureau of Everything, with Good Oil director Dave Wood.
2. M+C Saatchi to exit the Australasian market (2,916 views)
The group will cease advertising operations in Australia and New Zealand by year-end after the proposed management buyout couldn’t be completed on acceptable terms.
1. Stan invites Australia to ‘Enter the Chat’ via Clemenger BBDO (4,666 views)
Stan’s first work with newly appointed Clemenger BBDO positions the streamer as the home of cultural conversation, soundtracked by Aussie punk band Private Wives.
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