Australian Advertising History: Campaign Brief Agency of the Year [part one] – The 80s and 90s

Ever since the first Campaign Brief Agency of the Year in 1987, the annual accolade has honoured the best work of the best creative agency of each year. As far as most agency creative directors (and increasingly, more CEOs and CMOs) are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win – proven to be a major contributor to the winning agency’s new business performance the following year. In part one of the series, CB looks back at the Campaign Brief AOY winners from the 80s and 90s.

View CB Agency of the Year [part two] – The Noughties: 2000-2009

Notable work: Meat & Livestock Corporation; Apple Computer, Legal & General, Thredbo, Berlei, ETA, Taronga Zoo, Camperdown Children’s Hospital Fund, Newspaper Advertising Bureau, Camalco Alfoil, Dunlop.

Creatives: Lionel Hunt, Jack Vaughan, Rob Tomnay, Jane Caro, Sue Carey, Lynne Philips, John McCabe, Rocky Ranallo, Monty Arhold, Michael Linke, Nick George. Suits: Greg Daniel, Reg Bryson, Jeff Reeves.

Agency of the Year Contenders: Saatchi & Saatchi Sydney, Magnus Nankervis & Curl Sydney, The Campaign Palace Melbourne, Mojo MDA Melbourne, McSpedden Carey Sydney, Ogilvy & Mather Sydney, Foster Nun Loveder Sydney.

Notable work: Commonwealth Bank, Volvo, Samsung, Rabbit Photos, British Airways, Bells Scotch, Vogels Bread, CBFC, Brava, Sydney City Mission.

Creatives: Ron Mather, Bob Isherwood, Phil Putnam, Alan Morden, Simon Collins, Tom Moult, Ali Moss. Suits: David Stewart-Hunter, Mike Satherthwaite, Judi O’Brien, John Larchet, Craig Wilson.

Agency of the Year Contenders: The Campaign Palace, Sydney, The Campaign Palace Melbourne, Mojo MDA Melbourne, OMON Sydney, Belgiovane Atkinson Moses Sydney, McCann-Erickson Melbourne, Leonardi & Curtis Melbourne, Clemenger Sydney, Foster Nunn Loveder Sydney.

Notable work: Bayer, Casio, AIWA, Seafolly, Triple M, The Natural Gas Company, King Street, Ashton Tate, Jonathan Sceats, Design Warehouse, Duo Gold Condoms, Lady Mayoress Appeal.

Creatives: Siimon Reynolds, Marcus Barnett, David Droga, Paul Bernasconi, Bobbi Gassy. Suits: Mark de Teliga.

Agency of the Year Contenders: Clemenger Sydney, DMB&B Melbourne, Ogilvy & Mather Sydney, The Campaign Palace Sydney, The Campaign Palace Melbourne.

Notable work: Commonwealth Bank, Toyota, DHL, Amstrad, British Airways, Northern Territory Tourism, Australian Pork Corporation, LA gear, Firestone Tyres, Toshiba, AIWA, Lend Lease, Sydney Festival, Department of Health, The Rocks.

Creatives: Bob Isherwood, Philip Putnam, Alan Morden, Paul Fishlock, Matthew Cumming, Danny Ginges, Matt McGrath, Paul Hanson, Jon Iles, Dean Turney, Michael Syme, Peter Kirwan, Ali Moss. Suits: David Stewart-Hunter, Judi O’Brien, John Larchet, Craig Wilson.

Agency of the Year Contenders: Chiat\Day\Mojo Sydney, OMON Sydney, The Campaign Palace Sydney, The Campaign Palace Melbourne, Clemenger Sydney, Ogilvy & Mather Sydney, Belgiovane Atkinson Moses Sydney, Grey Melbourne, John Bevins Sydney

Notable work: Dunlop, RSL, Holeproof, Target, Rev, The Herald, State Bank, Yalumba, Bang + Olufsen, Malvern Star, Show Ads.

Creatives: Scott Whybin, Graeme Smith, Sarah Barclay, Sue Carey, Terry Durack, Bruce Baldwin, Andrew North, Jodie Williams, Ian Barnes. Suits: Des Speakman.

Agency of the Year Contenders: Saatchi & Saatchi Sydney, The Campaign Palace Sydney, OMON Sydney, George Patterson Melbourne, Ogilvy & Mather Sydney, John Bevins Sydney,

Notable work: Meat & Livestock Corporation, Toshiba, The Bulletin, Reschs, OTC, Selleys, NZ Cheese Board, Hutchison Telecom, Samboy, Bird’s Eye, Edgell, Smiths Lites, Renault, NSW Police, Ansett New Zealand, Auckland Electric Power Board.

Creatives: Lionel Hunt, Simon Collins, Rob Tomnay, Rocky Ranallo, Danny Searle, David Rollins, Rudi Vranken, Jonathan Teo. Suits: Reg Bryson.

Agency of the Year Contenders: Clemenger Melbourne, OMON Sydney, The Campaign Palace Melbourne, DDB Needham Sydney, DMB&B/Weekes Morris Osborn, Sydney, Foster Nunn Loveder Sydney, John Bevins Sydney, George Patterson Sydney, George Patterson Melbourne, Andromeda Sydney, Kazoo Sydney, McCann-Erickson Sydney, Republic Melbourne.

Notable work: The Natural Gas Company, Fabulon, Bush’s, Schwarzkopf, Toys R’ Us, Napro, Blue Cow, Station Resort.

Creatives: Marrcus Jaacson, David Droga, Bobbi Gassy, Oliver Devaris, Sassy Havyatt, Darren Spiller, Nick Morgan. Suits: Mark de Teliga, Kim Terakes.

Agency of the Year Contenders: The Campaign Palace Sydney, Clemenger Melbourne, McCann-Erickson Sydney, John Bevins Sydney, George Patterson Melbourne, DMB&B/Weekes Morris Osborn Sydney.

Notable work: H&R Block, Ray Ban, Tom Piper, Yogo Gorilla Mix, Gravox, Yo-Baby, News Limited, The Weekend Australian, Turkey, FAI, NSW Police, The Australian Wine Industry, Tim Knappstein Wines, Fosters Australian Motor Cycle Grand Prix.

Key Personnel: Neil Lawrence, Tim Hall, Georgia Arnott, Matt McGrath, Pete Buckley, Peter Sutherland, Jasun Vare, Judith Grey. Suits: Gary Kearley, Judi O’Brien, Mike Porter, Rob Mason, Keith Newton.

Agency of the Year Contenders: The Campaign Palace Sydney, Saatchi & Saatchi Sydney, John Bevins Sydney, Mojo Sydney, Clemenger Melbourne, George Patterson Bates Sydney, Belgiovane Atkinson Moses Sydney.

Notable work: Colgate UV, Tom Piper Jaffle Mates, YoGo, Foxtel, Ray Ban, Fuji Xerox, Digital PC, The Australian, Fruche on Fruit, Star Trek Generations, McGrath & Partners.

Creatives: Neil Lawrence, Jonathan Kneebone, Dave Johnson, Tim Hall, Georgia Arnott, Matt McGrath, Lindy Howard, Pete Buckley, Annette Atherton, Carla Knight, Brett Touzeau, Peter Sutherland, Jason Vare. Suits: Gary Kearley, Keith Newton, Rob Mason.

Agency of the Year Contenders: The Campaign Palace Sydney, The Campaign Palace Melbourne, BAM-SSB Sydney, Saatchi & Saatchi Sydney, Clemenger Melbourne, Mojo Melbourne.

Notable work: Yellow Pages, Just Jeans, Libra Thins, Mercedes-Benz, Diploma Skim Milk, RACV, Country Road, Western Star Butter, Tripe M, Mt. Buller.

Creatives: David Blackley, Sarah Barclay, Sarah Hatherley, Steve Crawford, Chris Haydon, Geoff Denman, Michael Andrews, Glen Ryan, Peter Becker, Hank Dawson, Ant Shannon, Maurice Dowd. Suits: Peter Clemenger, Rob Morgan.

Agency of the Year Contenders: The Campaign Palace Sydney, The Campaign Palace Melbourne, Saatchi & Saatchi Sydney, BAM-SSB Sydney, Foster Nunn Loveder Sydney.

Notable work: McDonald’s, Paul Mitchell, Fusion, Dare, NAPCAN, Tonka, Kathmandu, Amnesty International, Hyundai, Tip Top, TAB, Integral Energy.

Creatives: Garry Horner, Justin Rubin, Kayleen Flanagan, Julian Horton, Emma Spritzer, Paul Carpenter, Sarah Ruwald, Adrian An, Matt Stone, Mike Miller, Mark Sharman, Sandy Barker, Ben Osborn, Michael O’Rourke, Jason Hodges, Anton Orlowski, Tony Wong-Hee, Nick Darken, Misha McDonald. Suits: Wayne Kingston, Johnnie Blampied, Nick Cleaver.

Agency of the Year Contenders: Clemenger Melbourne, Saatchi & Saatchi Sydney, The Campaign Palace Sydney, The Campaign Palace Melbourne, Mojo Partners Melbourne, George Patterson Bates Sydney,

Notable work: Thredbo, Gatorade, Legal & General, Fuji Hanimex, Simpson, Talon Rat Bait, Musso, DHL, CC’s, Bond’s, Smiths, Hamilton Island, Daewoo, Optus, Daily Telegraph, Discovery Channel, Energy Australia.

Creatives: Ron Mather, Rocky Ranallo, Craig Moore, Mick Hunter, Ian Morton, Peter Kirwan, Peter Barry, Jonathan Drapes, Scott Henderson, David Judge. Suits: Reg Bryson, Danielle Aarons, Andy Bryant, Nicole Webster, Tony Hale, Todd Sampson, Elizabeth Clerke, Lilian White.

Agency of the Year Contenders: BMF Sydney, Saatchi & Saatchi Sydney, The Campaign Palace Melbourne, Clemenger Melbourne, Leo Burnett Connaghan & May Sydney, M&C Saatchi Melbourne, Euro RSCG Partnership, Sydney, Ogilvy & Mather Sydney, Whybin\TBWA Melbourne.

Notable work: CAMA Milk, Yellow Pages, HBA, Snickers, Libra, Jay Jays, Dufour, Just Jeans, Adidas, RACV, Bega Cheese, Bonlac, Leggo’s, Sorbent, Western Star, Insurance Council of Australia.

Creatives: Ant Shannon, Sarah Barclay, Tony Greenwood, Sarah Hatherley, Tony Rogers, Lynda Thomson, Glen Ryan, John Akritidis, Emma Hill, Peter Becker, Christine Isaac, Chris Haydon, Marcus Johnson, Michael Knox, Tony Leishman, Nicholas Mills, Jacqui Paterson, James Proctor, Peter Berg, Steve Crawford, Naomi White, Michael Davey, Maurice Dowd, Nick Trumble, Lars Vester.

Agency of the Year Contenders: Saatchi & Saatchi Sydney, DDB Sydney,Whybin Lawrence\TBWA Sydney, The Campaign Palace Sydney, The Campaign Palace Melbourne, BMF Sydney.

View CB Agency of the Year [part two] – The Noughties: 2000-2009

View CB Agency of the Year [part three] – The 2010s: 2010-2019

View CB Agency of the Year [part four] – The 2020s: 2020-2025

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