Akcelo acquires specialist mobile-first agency POPULA

Brand experience and innovation agency Akcelo has acquired POPULA, the specialist mobile-first agency, founded last year by multi-award-winning creative Jay Morgan.

The move boosts Akcelo’s mobile, social, and digital capabilities by combining POPULA’s expertise with the agency’s global presence across Sydney, Melbourne, Vancouver, London, and Los Angeles.

The POPULA team will now operate out of Akcelo’s Sydney office, continuing to support their existing clients while tapping into Akcelo’s wider capabilities in creativity, technology, CX, production, experiential, and AI.