Stefanie DiGianvincenzo departs Meta after five years for Chief Marketing Officer role at Ovum

In a post on LinkedIn, award-winning creative Stefanie DiGianvincenzo has announced her departure from Meta, where she held the role of Creative Lead, to join women’s health tech startup Ovum as Chief Marketing Officer.

Founded by Dr Ariella Heffernan-Marks, Ovum is an intelligent health partner built specifically for women. The platform helps users track symptoms, identify patterns often overlooked in the healthcare system, and empowers women to advocate for their own health with data-backed clarity.

DiGianvincenzo shared in her LinkedIn post: “I’m thrilled (read: pinching myself) to announce that I’ve joined Ovum as their new Chief Marketing Officer. Ovum AI is an intelligent health partner — built for women. It listens as you log symptoms. Spots patterns others miss. And helps you walk into a doctor’s office not just hoping to be heard, but armed with proof that you should be. It’s AI, with EQ. Tech, with tenderness.”

DiGianvincenzo joins Ovum after five years with Meta, where she helped major brand partners navigate the intersection of creativity, data, and innovation — from Messenger pilots and Metaverse activations to early explorations into generative AI.

Prior to that, she worked at some of the world’s top creative agencies, including Clemenger BBDO, DDB, Wunderman UK, and AKQA London where she was Global Creative Lead for Nike Women.

She also co-founded and ran Melbourne’s first copywriting collective, Apostrophe; served as Global Creative Director at the Cotton On Group; and, alongside Tara McKenty, co-founded Rare with Google – a diversity experiment turned global movement for underrepresented creatives, designed to give them the network, knowledge, and inspiration they need to thrive today and lead tomorrow.

Her work has been recognised at every major international award show. She has served on numerous juries, including D&AD, Gerety, AWARD, and One Show, and regularly speaks at leading global conferences including Semi Permanent and Cannes Lions.

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