Aussies enjoy a finger lickin’ good moment in KFC’s new ‘FLG’ brand campaign via Ogilvy

KFC Australia has introduced ‘KFC FLG’, a new campaign and brand philosophy developed by Ogilvy.

 

The tagline signifies a modern transformation of the brand, building on the iconic 1950s slogan “it’s finger lickin’ good.”

The new campaign was directed by Owen Trevor Black through Rabbit.

View more of Owen Trevor Black’s commercial work on his Bestads Profile.

Client: KFC Australia
Strategy & Creative: Ogilvy
PR: Ogilvy PR
Media: Essence Mediacom
Production: Hogarth
Director: Owen Trevor Black
Film Production Company: Rabbit
Casting Director – Stevie Ray (McGregor Casting)
Digital: AKQA
In Restaurant: Design Intoto