After three years at Hero Shane Geffen promoted to national executive creative director
Three years after joining HERO Melbourne from VMLY&R as ECD Shane Geffen has been promoted to national executive creative director
Geffen told CB: ”I’m incredibly excited to step into this role as National Executive Creative Director. It’s a privilege to work with such talented teams and innovative client partners across the country. This opportunity allows us to elevate creativity on a national scale, delivering work that not only resonates but drives real impact. We’ve hit the ground running in Sydney with some soon to be released work early next year which I can’t wait to see out in the world.”
Geffen is globally recognised for his work on some of the world’s biggest brands including McDonald’s, Coca-Cola, Volkswagen and BMW as well as iconic Australian brands like the Sydney Opera House, Myer, Monash University and the Australian Defence Force.
His career spans two continents and four cities, at agencies including Ogilvy Johannesburg, DDB Sydney, Clemenger BBDO Melbourne and VMLY&R.
All up, Geffen’s work has earned him over 150 local and international awards including Gold at this year’s 2021 Cannes Lions, multiple Grand Prix at Spikes Asia as well as D&AD, One Show, SXSW, AWARD and multiple Effies, including two at this year’s 2021 Australian Effies.
At VMLY&R, Geffen’s work for Monash University most recently won Gold and Bronze at the 2021 Cannes Lions, while his campaign work for the Australian Navy won the Grand Prix at the 2021 Spikes Asia and 2 Australian Effies. Geffen’s Naughty or Nice Bauble campaign for Myer picked up 2 Grand Prix awards at Spikes, and while at DDB his Sydney Opera House #comeonin campaign won 9 Cannes Lions including Gold in Mobile.