2024 CB HOT LIST #3: HOWATSON + COMPANY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

Howatson+company continued to produce impressive creative in what was a pretty challenging year for most agencies.

Notable work included Maurice Blackburn ‘Exhibit A-I’; Modibodi ‘I’m Dying Inside’; Matilda Bay Hazy Beer ‘Your Second Favourite Beer’; Domain ‘Know What We Know’; Petbarn ‘Pet Watch’; Belong ‘More of the Good Stuff’ and ‘Scroll Good’; Doordash ‘Delivering Love’; Lord Nelson Brewery Three Sheets Pale Ale ‘35+ – Recommended for Mature Mouths Only’; 10:PM Mattresses ‘Bed-Verts’.

In 2023 Howatson+Company were recognised with 92 awards across 20 award shows: named Cannes Lions Global Independent Agency of the Year – Good, Andy’s Global Independent Agency of the Year; LIA Independent Agency of the Year – Aust/NZ plus Spikes APAC Independent Agency of the Year including the Grand Prix.

12 new business wins in 2023 included Tyro, iSelect, Brown Brothers, ABC and Mastercard. Revenue has grown 150% YoY.