2024 CB HOT LIST #5: BMF

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

BMF put in an impressive creative performance in 2023 with more than a few campaigns that were seen and noted.

Notable work included Aldi ‘Shop Aldi First’ and ‘Christmas – Go Big on the Little Things’; Afterpay ‘Where You Wouldn’t Believe’; Tourism Tasmania ‘Off Cuts’ and ‘Come Down For Air’; Murdoch Children’s Research Institute ‘Kip Merch’ and Child Safety ‘One Talk At A Time’.

Awards included two Gold and two Silver at LIA, one Gold, five Silver and 11 Bronze at AWARD, one Gold, three Silver and three Bronze Effies, one Gold and four Bronze at Spikes Asia plus Silver and Bronze Lions at Cannes.

BMF added 25 new staffers including Tara McKenty, joining as the agency’s first Chief Innovation Officer, plus promoting Josie Fox, Harry Stanford, Rees Steel and Casey Schweikert to CD roles.

The agency added 15 new clients including Afterpay, QBE, Alinta Energy, Stan, Clear Skincare, Tennis Australia, A2 Milk Co and Cleaver’s Meat.