YES23 CAMPAIGN’S LATEST INSTALMENT VIA CLEMENGER BBDO AIMS TO MAKE ‘NO’ ACCOUNTABLE

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Clemenger BBDO has followed up its official campaign launch work for the Yes vote in the Voice Referendum with an integrated campaign of national TV, press, OOH, radio, digital and social media for Yes23.

 

The campaign aims to send a strong message to all Australians highlighting what they believe are indisputable facts that have become lost in the debate.

Airing from this week leading up to the referendum on Saturday 14 October, the work was created to bring home the message of what is at stake for Australia and to make “no” accountable, using the line: “A no vote means no progress.”

Yes 23 Campaign Director Dean Parkin said it was important to highlight to Australians the facts about the differences in outcomes between Indigenous and non-Indigenous Australians.

Says Parkin: “This advertisement simply points out that many Indigenous Australians live with entrenched disadvantaged when it comes to outcomes in health, education and employment.

“A Yes vote is a once in a generation opportunity to improve the lives of Indigenous Australians. A No vote will mean no progress.”

Says Clemenger BBDO CEO Dani Bassil: “Let’s be clear. We are about playing an active role to help win this referendum. As part of that we have been working on different ways to inform, engage and debunk. We are not mucking around. This has only been possible with the incredible minds, collaboration and energy of our Yes23 agency team, our partners, consultants and the Yes23 organisation.”

The yes campaign resulted from the Uluru Statement From the Heart, which was a call by Aboriginal and Torres Strait Islander people for real and practical change in Australia by establishing a Voice in Australia’s 122 year-old constitution. This came about at the 2017 First Nations National Constitutional Convention at Uluru, when Indigenous delegates from a cross section of Aboriginal and Torres Strait Islander peoples from around Australia came together and adopted the ‘Uluru Statement from the Heart’ with a standing ovation.

YES23 CAMPAIGN’S LATEST INSTALMENT VIA CLEMENGER BBDO AIMS TO MAKE ‘NO’ ACCOUNTABLE

Agency: Clemenger BBDO
ECD – Richard Williams
CD – Brodie King
Senior Creatives – Ellie Dunn and Hugh O’Connor
Strategy Partners – Brigitte Bayard and Mike Ronkoske
Business Management – Georgie Winton, Steph Cheung, Tyler Ronaldson

Director – Michael Gupta
Film Production – Photoplay | Playtime
Photographer – Adam Ferguson
Stills Production – Photoplay Photography
Exec Producers – Florence Tourbier & Alison Lydiard

Sound Post – Rumble Studios