UBank appoints whiteGREY as new brand and creative agency following a competitive pitch

UBank, one of Australia’s leading digital banks, has appointed whiteGREY as its lead brand and creative agency following a competitive pitch.

A division of National Australia Bank (NAB), UBank launched in 2008 as one of Australia’s first homegrown digital banks.

Since then, it has grown rapidly and now proudly serves 600,000 customers. In May 2021, NAB announced it was acquiring neobank 86 400 to combine with UBank to deliver a market-leading digital banking experience that helps more Australians better manage their money.

The partnership with whiteGREY, which is effective immediately, will enable UBank to communicate its brand evolution. It will highlight the bank’s clear focus on removing the unnecessary extras and delivering customers a seamless digital banking experience that provides exceptional value.

Says Lee Simpson, CEO of whiteGREY: “It’s fantastic to be chosen as UBank’s strategic and creative partner at this significant moment in their history. The level of UBank’s ambition is matched by the quality of the experience which is an exciting combination. We can’t wait to work with the UBank team to bring this offering to more Australians.”

Says John Cusumano, head of UBank marketing: “It’s UBank’s purpose to help more Australians take control of their money. We are excited to partner with whiteGREY who will help us accelerate UBank’s growth by combining its established name and customer base with 86 400’s technology platform and experience. whiteGREY are best placed to support us as we deliver a new digital experience and product propositions to our new and existing customers.”