Channel T laid to rest, relaunches as Dig
CB Exclusive – The Melbourne and Sydney based creative agency has officially buried the Channel T brand, ushering in a new era as Dig.
The rebrand reflects the evolution of the agency, its capabilities and unique offering to clients.
Dig – Unearthing brilliant creative through deeper understanding.
Says Paul Rhodes, CEO, Dig: “The new positioning leverages an ability to dig deeper to deliver insight to business, brand and comms strategy. Deeper understanding not only comes from the way we collaborate, but our new tech-led insights platform called DigSight. The DigSight platform is an effective and efficient way to connect with consumers helping to inform and validate strategy and ultimately laying the foundations for great creative outcomes.”
Says Pete Cerny, CCO, Dig: “The energy behind the Dig story from our clients and the Dig team has been phenomenal. Being able to give clients absolute confidence in their brand and communications strategy gives greater freedom for creativity to thrive. Which put simply means more effective work for the brands and businesses we work with.”
Alongside the rebrand is a step change to the leadership structure with the promotion of David Joubert to national executive creative director. Joubert will work closely with Cerny, to continue the creative momentum and develop Dig’s creative offering across both Melbourne and Sydney.
Adds Cerny: “Having Joubs (as we lovingly call him), working across Melbourne and Sydney gives our clients and the Dig team access to some of the best creative thinking in the business.”
The move also comes with a literal move for the Sydney office, who now occupy a 450sq metre office space in Chippendale, above Rumble studios.
Dig (at the time Channel T) was part of Campaign Brief’s Movers and Shakers list of 2020, and has enjoyed significant growth over the last 2 years. The agency’s clients across Melbourne and Sydney include Australian Liquor Marketers (Cellarbrations, The Bottle-O, Porters Liquor, IGA Liquor), IGA, Ego Pharmaceuticals, A2 milk, Mondelez (Cadbury), Dulux, 3M, Snap Printing, RSEA Safety, McCain and Victorian Government.
As part of the new rebrand the agency has launched its new website: digagency.com.au if you wish to find out more.
For any enquiries, please contact paul.rhodes@digagency.com.au
17 Comments
Joubert you legendddddd!
“And he’s got a big sign!”
Nice one!!!!
This is going to make a massive change to this business no doubt.
Nice work JOUBS. Congrats on the new role, well deserved. The creative work is beautiful across the breadth of your clients. Looking forward to seeing what comes next.
Now things are starting to get interesting. Looking forward to see what you guys do next.
Love your work Joubs.
Congrats DJ. Can’t wait to see you smash
Really?
Long live Dig
To rebrand your agency. Congrats to the founders. Look forward to your success.
https://campaignbrief.com/gotta-love-your-local-the-bottle-o-in-newly-launched-brand-campaign-via-channel-t/
Well done Joobear and team.
Although I vaguely remember there was a very ordinary little agency in Melbourne already called Dig. Assuming they’re gone?
Like, its a brand refresh but the animation is a zombie?
Laid to rest but still walking around half dead?
Wot?
Cos changing your name will solve all your problems….. ha!
No. But probably a good start.