H&H Group launches global creative platform with film voiced by Nicole Kidman via Gen C
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across its teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio Gen C to develop its global creative platform.
The campaign celebrates a love of humans, launched with a film that features H&H Group team members and their families, in a powerful and emotive montage supporting the tagline “For the Love of Humans.”
This global campaign was built across H&H Group offices in Melbourne and China, with the stunning short film voiced by Swisse brand ambassador, Nicole Kidman.
Says Sarah Chibnall, group director – communications and sustainability, Health and Happiness Group: “Everything H&H Group does centres on making people’s lives better, so the creative platform “For the Love of Humans” formed the perfect message of what we do. Articulating this gave us the clarity and confidence to roll this campaign out across everything from internal communications to outward facing elements.
“The creative platform does a pivotal job of bringing together the sentiment at our core and our mission across all of the Group’s consumer brands.”
Says Jack White, managing director of Gen C: “We’ve worked with the H&H team for several years, creating digital content and campaigns for Swisse and now the broader Group. It’s been a privilege to continue developing such strong and meaningful work for their brands.
“A solid creative foundation is so important and was crucial in this case to anchor the work via a single emotional thread. Whilst H&H’s consumer facing brands are well-established, this was an exciting opportunity to go through the process of crystalising the first Group campaign, and bringing to life the lesser-known parent brand. It was really important to get that statement right and I feel confident that we did.”
To find out more, visit https://gencgroup.com.au/projects/for-the-love-of-humans/
Brand: H&H Group
Strategy/Creative: Gen C
16 Comments
Why have the forced American accent from Nicole when she can just as easily use her Australian accent?
Brand spends way too much money on a voiceover?
God her voice sounds weird.
The voice doesn’t match the pictures. I wonder if Nicole did the voice before the pics were shot. I also agree on why American accent? Its Nicole Kidman for god sake.
As opposed to non-humans.
Lovely work Gen C!
Doesn’t Swisse / H&H own their creative agency Noisy Beast?
Very strange they did not do this work…
Her accent is Australian.
She just has a softer accent than most Aussies.
There is a stark difference between her ‘American’ accent and this accent.
She’s also been living out of Australia for a number of years, her accent is bound to change ever so slightly.
#Not American. If you think her accent is Australian maybe you’ve been living out of the country for too long. And if you’ve watched her recently on Graham Norton she can quickly turn off her American accent and turn on her Aussie accent with the flick of a switch.
Get a life.
Nic sounds more American than she does in most movies.
The read is lifeless and joyless. The words are nicely written and hopeful, the picture work well enough and the payoff and the end should leave me feeling fuzzy. Between NK and the music however, i feel nothing.
Is this supposed to be consumer facing? It has the feel of a fairly average internal hype reel.
Nic took a minute to say exactly what they do, but I still don’t know what they do.
Great work, Gen C team!
It won’t win awards. But it’s very solid brand work and no doubt a happy client. Getting Nicole to do a VO. Win.