Campaign Brief New Zealand Advertising Agency of the Decade: Who were the top contenders?

While Colenso BBDO was the winner of the CB New Zealand Agency of the Decade title, a few agencies ~ most notably arch rival DDB ~ plus FCB, VMLY&R, Special Group and Clemenger BBDO ~ had their moments of glory over the last 10 years.

Colenso BBDO, with 45 points, was placed just ahead of second placed DDB on 40 points. Clemenger BBDO Wellington and Special Group shared the third spot on 16 points apiece, followed by FCB at #5 on 12 points and BC&F Dentsu at #6 on 10 points.

Colenso BBDO won the Campaign Brief NZ Agency of the Year title five times: in 2011, 2013, 2015, 2017 and 2019. DDB won the title three times ~ in 2011 (shared with Colenso BBDO), 2012 and 2020 ~ FCB won in 2014, Y&R in 2016 and Special Group in 2018.

Campaign Brief worked out the top agencies of the decade by allocating 5 points for Agency of the Year down to 1 point for the #5 place for each year of the decade.

TOP NEW ZEALAND AGENCIES OF THE DECADE

1.    Colenso BBDO  (45 points)

2.    DDB New Zealand   (40)

=3.    Clemenger BBDO  (16)

=3.    Special Group   (16)

5.    FCB New Zealand    (12)

6.    BC&F Dentsu    (10)

7.    VMLY&R New Zealand    (5)

8.    Saatchi & Saatchi    (4)

9.    TBWA    (2)

= 10.    Augusto     (1)

= 10.    Stanley St   (1)

TOP 5 IN 2012

1.  DDB New Zealand (Agency of the Year)

2.  Colenso BBDO

3.  Barnes Catmur

4.  Special Group

5.  WhybinTBWA