BCF offers tax deductible WFH deals in its first EOFY sale campaign via The Monkeys Melbourne
With the many Aussies currently working from home, BCF has entered the office supplies game, and in its latest campaign via The Monkeys Melbourne part of Accenture Interactive, BCF is offering tax deductible End of Financial Year savings on camping equipment that can also be used for your home office.
The ‘WFH EOFY’ campaign will appear on television and across digital channels.
Says Ben McConnell, general manager marketing, BCF: “With foldable office chairs, pop-up boardroom tables and even business yachts on offer, BCF is letting Aussies get the office gear they need, and the camping gear they want, at the same time.
“With families at home more at the moment, there’s a real need for extra working space and equipment, things BCF can legitimately provide.”
Says Ant Keogh, chief creative officer, The Monkeys: “In tumultuous economic times, BCF has pivoted in an innovative fashion to better meet the ever-changing requirements of Australia’s corporate sector.”
Client: BCF
General Manager Marketing – BCF: Ben McConnell
Marketing Campaign Specialist – BCF: Emma Yerbury
Agency: The Monkeys, part of Accenture Interactive
CEO: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Mike Derepas
Creatives: Hugh Gurney & Joe Sibley
Senior Craft Designer: Raph Tamkalis
Head of Production: Romanca Jasinski
Producer: Katie Wellbelove
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Content Executive Ella Papilion
Production Company: Betty Wants In
Director: The Monkeys
Music & Sound Design: Electric Dreams
55 Comments
Pretty funny.
This and the Suzuki stuff. Brands with personality for a change.
Maybe possibly the greatest EOFY ad of all time.
These are fun and smart
This is great!
big claps
Hi Katie.
I thought comedy was outlawed in advertising these days. Where’s the heartfelt manifesto? Where’s the virtue signalling? Where’s the brand conversation?
….
It would’ve worked better as a poem.
Great to see those people aherding to social distancing even while sitting round the ‘boardroom’ table. Lovely work Monkeys!
BCFing funny
Dow Jones.
Who’s he?
The best business decision of your life.
Nice.
Great retail! Really fun.
is BCF only for men?
You can’t see a woman in the ad?
Sibs and Gurndog having a good week. Congrats on this and Sirens.
Nice
Wish I made it.
Definitely fun. Well done Monkeys.
Wouldn’t have hurt to cast a woman as someone other than a secretary figure. Still bloody brilliant though.
The woman is in the board room. She’s on the board.
Just brill. Onya Huge.
funny.
This is awesome. So refreshing to see a genuinely funny ad.
Awesome.
Made me laugh, great stuff for BCF yet again Monkeys.
Wondering about media…given the above is a 50, would that run on digital and have a 30 cut down for TV?
Yep. TV 30 here.
https://www.youtube.com/watch?v=umYEhth14Zs&feature=youtu.be
Great ad for an outdoors company seen through the lens of advertising people.
Not sure it will connect with the actual target audience.
I find it quite funny though
Love it. Good adz.
Reckon people will get the gag. Best use of a canoe since Carlton Draught, well done everyone.
Time for people to lighten the fuck up.
HUGH, YOU MADDO! Tremendous.
This AD is great on so many levels! Well done BCF for having the balls to run with this genius idea. Onya Gurley!
great to see a client who buys engaging, fun work. Well done Ben
So good to see an actual idea, very good.
F*ck yeah. Now that we’ve finally eradicated man-spreading though seven or so years of austere, politicised advertising we can get back to the ha-ha.
Bloody good fun.
This is bloody funny – we all need more madness of this ilk.
But still their best spot for a while.
Brilliant
Good stuff.
So good, marketing at its finest. And funniest. Well done all involved.
A welcome return to form.
The BCFing fun launch work was the best of the great work from Clems under Ant Keogh, and that’s saying something. So rare to see irreverent, self-deprecating work from Australian agencies these days.
Clients need to understand that when a brand doesn’t take itself too seriously it says they’re confident in their product. I know the buying public respond positively to that.
So good it hurts I didn’t make it.
Great ad, let’s not spoil it with self promotion. There’s quite a long list of credit sand I’m sure every one of them deserves to be there.
@not sibs
You think old CD guy is Ant? He’s not.
Hahaha.
Love it!
Is the VO Shane Crawford?!?
The best product & price ad in ages/forever?
One word. HUGE.
Love this so much. The snap kick especially. No reason for it. Makes it wonderful.
This is good fun, silly and thoroughly enjoyable.