Facebook promotes launch of ‘Community Help’ in Australia with new ‘Never Lost’ film via Droga5

April 1 2020, 2:43 pm | BY Ricki Green | 1 Comment

Facebook and Droga5 have launched a new 90 second film called ‘Never Lost’ to promote its Community Help feature, which has now launched in Australia, amid the coronavirus pandemic.

 

The film is set to the backdrop of British poet Kate Tempest and her piece “People’s Faces” and features real people and real stories from across the world.

Says a spokesperson from Facebook: “Never Lost illustrates the idea that as humans we are never truly lost as long as we can connect to each other.”

Mark Zuckerberg launched the film on his Facebook page and said: “We made a short film, Never Lost, to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part.”

Community Help has launched as part of Facebook’s COVID-19 efforts to make it easier for people to request or offer help in their communities, such as delivering groceries to elderly neighbours or volunteering to distribute food through local food banks, and donate to fundraisers for relief efforts.

Facebook is starting to roll it out to the US, UK, France, Australia and Canada in the next few days and is working to bring it to more countries in the coming weeks.

Community Help is linked to the Information Center, that Facebook announced globally last week and the Australian version went live on Friday. The Information Center is currently available in 30+ countries.

Says Antonia Sanda, head of communications at Facebook Australia: “This is the first time we’re bringing Community Help to a global health crisis. We first announced Community Help in 2016 as part of Crisis Response to help people get the help they needed following natural disasters. It was used in Australia as part of the bushfire response and we received thousands of posts – offers or requests for help during that crisis including, offers of accommodation, food and clothing bundles, food for wildlife requests and temporary homes for animals who’s owners had lost farms.”