The Australian Grand Prix Corporation appoints The Monkeys as lead creative agency
The Australian Grand Prix Corporation (AGPC) has appointed The Monkeys, part of Accenture Interactive, as lead creative agency.
The Monkeys will work with AGPC on a multi-year contract. The first creative work to be rolled out will be a campaign for the 2021 Formula 1 Australian Grand Prix event to be held in Albert Park, Melbourne, in March 2021.
Says Arthur Gillion, GM of marketing, AGPC: “We’re excited to be joining forces with The Monkeys, an agency which demonstrated a thorough understanding of our world class events and valued fans.
“The Monkeys have proven they can work with us to develop powerful brand insights and creative executions that command attention from new and existing audiences. We very much look forward to bringing these ideas to life in the years ahead.”
Says Paul McMillan, CEO, The Monkeys: “Both the Formula 1 Australian Grand Prix and the MotoGP are iconic major events in Australia, and we couldn’t be more thrilled to be working with the AGPC.
“We look forward to developing effective, creative work that will continue to excite new and existing fans from all over the world.”
8 Comments
Don’t forget to put the jets in the montage.
Holy shit, the Monkeys Melbourne are getting desperate
We we’re approached to pitch on this. After the pitch process dragged on for over 9 months and spending time with the client we raised a glass in celebration when we didn’t get it. Good luck Monkeys.
Can’t wait to see their ad with a girl singing over slow mo footage of F1 cars.
A win is a win and when it’s been this long between drinks you can’t be fussy.
Ha, yeah we started to run for the exit when they wanted to take all the post off us. Monkey’s!
Never easy being the incumbent and losing a pitch, but these are some of the nicest clients going around and (despite the comments above) do deserve a great agency.
Well done Monkeys on a hard fought win, wishing you all the success moving forward.
By weird coincidence, I’ve worked on F1 on three continents. And it’s always tough, because you’re not advertising to the fans – they’ll be there no matter what. You have to push the glamour and the entertainment, and the cars are always secondary. Otherwise you end up with empty grandstands. But it is still possible to do good work, and you’re the best agency for the job. Best of luck.
Oh, and enjoy the free Paddock Club tickets. Worth having the account for those alone.