Detectives Sarge and Jacs return in Budget Direct’s latest TVC via 303 MullenLowe, Sydney
July 4 2019, 2:51 pm | | 15 Comments
Budget Direct has launched the follow-up to its blockbuster crime thriller mystery campaign, which launched last year via 303 MullenLowe Sydney.
The spot features Sarge and Jacs, who are standing at a news stand, behind them a dramatic scene is unfolding. An extra-terrestrial being is headed for them and leaving a trail of destruction in its wake. Sarge picks up a copy of the latest Money magazine, there is something else on his mind… Budget Direct are Insurer of the Year three years in a row, and yet all these people are completely oblivious. WHY? Can Sarge finally get some answers? Why are people still paying too much for insurance? Money Magazine’s Insurer of the Year, three years in a row.
Goodoil / Rattling Stick director Daniel Kleinman was brought on again to shoot the new spot.
15 Comments
I really, really, really try and avoid negatively commenting on here but I have to say that this campaign is the one of the most overproduced pieces of nothing I have ever seen in my life. We’re all battling to get clients to respect the value of what we do and not cut costs at every opportunity and here we have a client willing to actually invest in production – and this is what they do with it…
It’s all bad
Why…Cause it’s shit.
303 is gone.
Did no one want to be credited on this? VFX are a bit of fun.
Budget seemed to be building an iconic and memorable character in Cpt Risky, and have thrown it all away for this schizophrenic and forgettable fluff. Sad to see our addiction to novelty and new content diluting long-term client success.
#BringBackRisky
Epic, funny, silly.
Effects are very good, who”s work?
Ok, this perfectly summed up what I came to say. I try to only be constructive but dear god….
and of course ONLY an overseas director would do!
That’s like 1 million dollars in production. How do Budget Direct justify this kind of money when they are meant to be cheap insurance?
I don’t get it.
Hate the first so much that to put myself through a sequel is surely the 9-5 equivalent of watching Transformers 2 on a bad acid trip.
i miss captain risky.
captain risky was way better- this is a bad X files copy and i still don’t understand the casting-language is unintelligible