Special Group’s Uber Eats ‘AO Ambush’ wins Bronze Lion in Entertainment Lions for Sport
Special Group Sydney has been awarded a Bronze Lion in the new Entertainment Lions for Sport category.
The agency has secured Bronze for the Uber Eats ‘Australian Open Ambush‘ campaign created via Revolver/Will O’Rourke, The Glue Society, MediaCom, Channel 9 and Tennis Australia.
Launched this year, this category celebrates creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. 702 entries were entered with a total of 29 Lions awarded: 1 Grand Prix, 4 Gold, 10 Silver and 14 Bronze Lions.
The first ever Grand Prix has been awarded to Wieden+Kennedy Portland for Nike’s ‘Dream Crazy’, which leverages the power of sport to move the world forward.
This is the second Grand Prix they’ve won at Cannes, having earlier won in the Outdoor Lions Billboards category. The jury, led by Steve Stoute, Founder and CEO, Translation Enterprises noted that many of the work judged centered around diversity and inclusion in sport, and in particular women in sports with a call to action to fight back against gender bias.
10 Comments
To me this was pure gold.
How a very good GOT one off, in one park, in one city, for a program every GOT fan and more was already going to see is considered Gold and Uber only worthy of bronze will remain one of the great mysteries of Cannes 2019.
The GOT is very similar to the King Kong promo when that came out.
This was gold and robbed.
Looking like a Winter has come for Aus at Cannes.
This has laid concrete foundations for the future of sports entertainment – deserved a gold at least!
Dream Crazy is like every single other nike add, beautifully shot with an inspirational voice over. UberEATS and GOT were executed in a unique and unforgettable way.
Agree!
Grave of Thrones won a Craft lion, not Reach. Or do you think the craft on it was shit? Because I saw it (and I don’t watch Game of Thrones) and it was fucking ridiculously good.
Plus, Grave of Thrones isn’t even in the same category as this, so they’re not comparable. What is “Entertainment for Sport” anyway?
https://www.youtube.com/watch?v=SaP0TCmo0NU
The way these uber spots lined up with the games being played was ridiculously effective. Bronze is surprising.
These ads made me cringe. Never liked them, no idea why others do.
But hey…that’s just me.
Settle tiger, the Uber spots are good but the wooden performances from the tennis players let them down. Immediately fake as soon as they open their mouths. Nothing a director can do it about it unfortunately.
Should be happy with a Bronze.