R/GA Sydney lures Rebecca Bezzina back from Cummins&Partners for vp managing director role
After a nine month stint as managing director at Cummins&Partners Sydney, Rebecca Bezzina has returned to R/GA to serve as vp managing director of R/GA Sydney. She will be responsible for spearheading new business and overseeing the vision and roadmap for the business locally, as well as managing all client relationships. She will report to Jim Moffatt, evp managing director, APAC.
Bezzina takes on the role from Jon Holloway, under whose leadership saw R/GA Sydney enjoy a period of rapid growth and success, furthering its reputation as a center of excellence in creative and innovative thinking.
“We are very happy to welcome Becs back to R/GA as vp, managing director,” said Moffatt. “Her deep understanding of our culture, her past history of success at R/GA, and knowledge of the Australian marketplace make her the perfect person to lead our operations here.”
Bezzina first joined R/GA when it started its Australian operation in 2013 as client services director. She was an instrumental player in the early growth of the office and in establishing both core client relationships and capabilities. The office currently has over 70 staff and works with clients including Telstra, Macquarie, and YouTube.
In November last year Bezzina left R/GA to join Cummins&Partners, Sydney as managing director. Earlier in her career, Bezzina worked at M&C Saatchi/ Mark for over five years, where she led teams across Google, News Limited, Nestle, Qantas Frequent Flyer and Commonwealth Bank. During her time working on Commonwealth Bank, she was responsible for on-boarding the CBA account, building the internal agency wide team and was part of the launch of the successful brand positioning ‘CAN’. Bezzina was a key strategic lead across the account working across all product lines with a strong focus around their digital and CRM strategy.
22 Comments
9 months.
Says a lot about Cummins culture.
Good luck Becs.
At least RGA’s creatives will be happy to not have their MD saying every other agency’s work is crap every other day when their own work is average or non-existent.
I hear Joe Pollard from Telstra demanded her back at the agency
Congratulations Becs!
RGA are lucky to have you back!!
Bec left bc of Jon. Bec returned bc Jon left. Simple
McCann Sydney’s digital department, sorry, “RGA Sydney” seems like a wonderful place to work if you like agency politics but a place to avoid if you enjoy the creative or culture side of advertising agencies.
@Run
I think it says a lot about this person. Not Cummins.
She left RGA. To Cummins.
She left RGA in a tanty because she sidnt like the geezer who was there. Geezer leaves. She goes back to RGA
Dreadful millennial behaviour at its finest.
“Dreadful millennial behaviour at its finest.”
Hardly. You lost me at “tanty”. On ya bike.
Where’s Sean?
Becs is an awesome talent and the person trashing her above is full of it. Awesome opportunity for her, great hire for R/GA.
Does this mean Jon will stop doing those rambling blog posts telling the world how advertising is broken and we are doing everything wrong without providing any answers or alternatives other than transformative buzzwords that disrupt the paradigm of how we think about digitally enabled story experiences?
Maybe it was the incredibly dull Vodafone testimonials that made it an easy decision to leave.
such children on here
Trying to rewrite the story in blog posts? Poorer effort. Maybe send out your own press release to keep ahead of the game boys. and obviously a good choice by Becs.
Worked with Beccs in the past. Freelanced with Jon. R/GA win out of this.
I’m yet to see anything come out of R/GA Sydney apart from people leaving, joining and now going back. More work please, less PR!
RGA Sydney starting to get a Droga Sydney vibe?
His blog is toxic, and damages the industry.
I predict Becs is just the beginning.
I’d heard they were about to shut up shop before the blowhard came on board.
Go Bec’s. Youre one of the best ive ever worked with. Sure R/GA will go from strength to strength.
@question Half expecting the prodigal son to make a return