R/GA Sydney lures Rebecca Bezzina back from Cummins&Partners for vp managing director role

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Rebecca_Bezzina_2015.jpgAfter a nine month stint as managing director at Cummins&Partners Sydney, Rebecca Bezzina has returned to R/GA to serve as vp managing director of R/GA Sydney. She will be responsible for spearheading new business and overseeing the vision and roadmap for the business locally, as well as managing all client relationships. She will report to Jim Moffatt, evp managing director, APAC.

Bezzina takes on the role from Jon Holloway, under whose leadership saw R/GA Sydney enjoy a period of rapid growth and success, furthering its reputation as a center of excellence in creative and innovative thinking.

 

“We are very happy to welcome Becs back to R/GA as vp, managing director,” said Moffatt. “Her deep understanding of our culture, her past history of success at R/GA, and knowledge of the Australian marketplace make her the perfect person to lead our operations here.”

Bezzina first joined R/GA when it started its Australian operation in 2013 as client services director. She was an instrumental player in the early growth of the office and in establishing both core client relationships and capabilities. The office currently has over 70 staff and works with clients including Telstra, Macquarie, and YouTube.

 

In November last year Bezzina left R/GA to join Cummins&Partners, Sydney as managing director. Earlier in her career, Bezzina worked at M&C Saatchi/ Mark for over five years, where she led teams across Google, News Limited, Nestle, Qantas Frequent Flyer and Commonwealth Bank. During her time working on Commonwealth Bank, she was responsible for on-boarding the CBA account, building the internal agency wide team and was part of the launch of the successful brand positioning ‘CAN’. Bezzina was a key strategic lead across the account working across all product lines with a strong focus around their digital and CRM strategy.