Last night 72andSunny with Campfire X and Innocean Australia were named winners of the inaugural Our Soundtrack Our Ads ARIA Awards, which recognises and celebrates the best use of Australian music in the creative and advertising industry.
72andSunny with Campfire X scored the ARIA Award for Best Use of an Australian Recording in an Advertisement (duration of 2 minutes or less) for Google ‘Helping You Help Others’ with music from Baker Boy.
Innocean Australia scored the ARIA Award for Best Use of an Australian Recording in an Advertisement (over 2 minutes duration) for Australian Marine Conservation Society ‘Voice of the Sea’ with music from John Williamson.
Says Ross Berthinussen, president, 72andSunny: “Winning this inaugural ARIA category is hugely important to us and our partners who helped make this including Google, Campfire X, Pollinate, EXIT films, Stefan Hunt, Cristilee Houghton, OTIS Studios. Any award that encourages our advertising industry to elevate local musical talent is a huge win. At 72andSunny, we champion our local music scene and artists. In addition to this collaboration with Baker Boy, we’ve recently worked with Genesis, GFlip, L Fresh The Lion and Young Franco. Winning this ARIA validates our passion for staying local.”
The winners were determined by seven judges across the advertising and music industries: Beth Appleton, CEO at Jaxsta Music; Eric J Dubowsky, ARIA and Grammy-winning producer; Holly Rankin (aka Jack River), artist and founder of Our Soundtrack Our Stories; Justin Graham, group CEO at M&C Saatchi AUNZ; Libby Minogue, CMO at Virgin Australia; Madeleine Stockwell, marketing manager at Smirnoff; and Mohamed Komba, senior director, A&R Australasia, at Warner Music.
Our Soundtrack Our Ads is an extension of the existing ‘Our Soundtrack Our Stories’, a new initiative calling upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists.
It comes a year after songwriter, recording artist and advocate, Jack River, real name Holly Rankin, posted the now viral call-to-arms for Australian media and business to get behind homegrown music, which evolved into an open invitation from Australia’s music community to discover, champion, share and consume more local music in both a commercial and mainstream landscape.
In line with the initiative, Australian Recording Industry Association (ARIA) launched the new award category at last night’s ARIA Awards – Australian music’s biggest night of celebration – to recognise and celebrate the best use of Australian music in the creative and advertising industry.
OUR SOUNDTRACK OUR ADS winners and finalists:
Best Use of an Australian Recording in an Advertisement (duration of 2 minutes or less)
• Google: Helping You Help Others – 72andSunny with Campfire X, Baker Boy
• Tourism Australia: Come and Say G’Day – M&C Saatchi Sydney, King Stingray
• Tourism WA: Walking On A Dream – The Brand Agency, Empire Of The Sun
• Wild Turkey: Music 101 – BRING Agency, Matt Corby
Best Use of an Australian Recording in an Advertisement (over 2 minutes duration)
• Australian Marine Conservation Society: Voice of the Sea – Innocean Australia, John Williamson
• Sim Sessions: Blessed – Bolster Group, Becca Hatch and Tentendo
• Tourism Australia: G’day Short Film – M&C Saatchi Sydney, King Stingray
• Vodka Cruiser: The Solo Project – TBWA Melbourne + BRING Agency, The Veronicas