5Game Characters explain 5G bandwidth in Optus’ latest instalment via Bear Meets Eagle on Fire
Optus has released the latest instalment of its latest 5G campaign from creative studio Bear Meets Eagle on Fire and director Andreas Nilsson through Revolver/Will O’Rourke.
The film follows on from the recent launch of 5Grannies, 5Guitarists and 5Geniuses and continues with the simple structure of using character groups of five people that begin with the letter ‘G’. This spot brings together 5Game Characters, from different gaming genres, to explain the benefit of 5G bandwidth.
Says Melissa Hopkins, head of marketing, Optus: “This is my personal favourite. A thoroughly enjoyable ad, that’s had an incredible amount of craft and love applied. The finish on this execution is second to none, as an industry we should be incredibly proud of the talent we have here in Australia.”
Says Jay Hawkins, post supervisor, Alt.VFX: “This was a fun one. We knew we had to convey these as video game characters and not just something plucked out of a cartoon, so we played on styles from different genres and eras of games to allow for a quick read”, “Shooting with proxy ‘human’ talent on set allowed us for real world interaction and a great base for us to bed our game characters into reality.”
Client: Optus
Creative Studio: Bear Meets Eagle on Fire
Production Company: Revolver/Will O’Rourke
Director: Andreas Nilsson
Managing Director/ EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck
DOP: Stefan Duscio
Production Designer: Michael Iacono
Editor: Peter Sciberras
Edit House: ARC EDIT
Editorial EP: Joseph Perkins
Editorial Producer: Olivia Carolan
Visual Effects and Animation: Alt.vfx
Post Supervisor: Jay Hawkins
Post Producer: Tyrone Estephan
Colour: Ben Eagleton
Sound & Music: Rumble Studios
Photographer: Julian Wolkenstein
Production: Photoplay Photography
Executive Producer: Alison Lydiard
Producer: Ross Colebatch
Retouching: Cream Electric Art
28 Comments
Best one so far
These keep on getting better.
LOL Def best one yet.
Best thing Optus has done for a long time
I like it
It’s a funny film that delivers a message. Remember these?
I miss them.
My fav so far. 10/10. Well done all involved.
Awesomeness.
Seems only only astroturf lives on in the harsh glare of the CB sun.
This is 5G’s out of 10, at best. Not that it matters. I expect this comment to be weeded out by the end of the day, if it even sees the light of sun in the first place…
Thought it would be hard to top the first lot. But this is even better. What’s next?
One spot in the campaign that makes sense, and one that punters will understand.
Not only that, but it is one of the freshest spots out of Aus in many years.
Good job Mr Bear & Mr Eagle.
My family understood the ones we saw without any problems. Maybe because they stood out among the clutter of noise? As will this.
Very expensive retail.
Nice work to all involved
Hawkins is king, Whooha
Fantastic. This spot makes so much more sense than the first batch. Great work.
No no no. In order to be proud of the talent we have in Australia we can’t keep creating below average work. Embarrassing.
Loved the first lot, this one is even better. Damn.
If you think this is below average work, please leave the industry. This is one of the best TVCs on this blog in a long time.
Love
It’s an up from me!
This one’s great and the grannies was good. The others I didn’t understand.
I also got the other ones. Simple and fun. Well done all.
For the people who pretend they don’t like this for whatever agenda.
This is perfect, entertaining dialogue with a clear product benefit and is visually very appealing.
That. Is. It.
That’s what film advertising is.
The problem is, you know you enjoyed it.
Enjoy it again.
This is the best work I have seen from Optus. Period.
In the United States the state of New Hampshire has a 5G Bill HB 522 that asks, “Why have 1,000s of peer-reviewed studies, including the recently published U.S. Toxicology Program 16-year $30 million study, that are showing a wide range of statistically significant DNA damage, brain and heart tumors, infertility, and so many other ailments, being ignored by the Federal Communication Commission (FCC)?” and, “Why have more than 220 of the worlds leading scientists signed an appeal to the WHO and the United Nations to protect public health from wireless radiation and nothing has been done?”
https://www.youtube.com/watch?v=aVBK41BTVHU
Here come the nutters….
What a beauty.