28 Aussie entries make the cut at shortlist stage of the Cannes Direct Lions – Dumb Ways to Die and Small World Machines lead the charge
Australia has scored 28 finalists at the shortlist stage of the Cannes Direct Lions, led by by McCann Melbourne with three finalists for Metro Trains ‘Dumb Ways to Die’ and Leo Burnett Sydney with three finalists for its highly fancied ‘Small World Machines’ campaign for Coca-Cola.
McCann Melbourne is the most nominated Australian agency, also with two finalists for the V/Line ‘Guilt Trips’ campaign, followed by Leo Burnett, Sydney which also has a finalist for the Diageo ‘Road to Recovery’ campaign.
The following entries had two finalists: A Message From Jennifer for Parkinsons Victoria, via DDB Melbourne, Air Force FM for Defence Force Recruiting via George Patterson Y&R Melbourne, Camouflage Packs for Arnott’s via DDB Sydney and Fair Go Bro for Virgin Mobile Australia via Havas Worldwide Sydney.
The Direct Lions ceremony will be held tomorrow night at the Palais.
Australian Finalists:
Small World Machines, Coca-Cola, Leo Burnett Sydney (x3)
Dumb Ways to Die, Metro Trains, McCann Melbourne (x3)
A Message From Jennifer, Parkinsons Victoria, DDB Melbourne (x2)
Air Force FM, Defence Force Recruiting, George Patterson Y&R Melbourne (x2)
Camouflage Packs, Arnott’s, DDB Sydney (x2)
Fair Go Bro, Virgin Mobile Australia, Havas Worldwide Sydney (2)
Guilt Trips, V/Line, McCann Melbourne (2)
The Letterbox Tarp, Suncorp Insurance, George Patterson Y&R Brisbane
Te Araroa – The Long Pathway, Tourism New Zealand, Whybin\TBWA Sydney
Name Tunnels, Amnesty International, M&C Saatchi Sydney
Reverse Robberies, Oak Flavoured Milk, The Monkeys
The Day We Gave Australia Parkinsons, Shake it Up Australia Foundation, Ogilvy & Mather Sydney
Joy Sculptures, Cadbury, Saatchi & Saatchi Sydney
Telekenize the Rainbow, Skittles, Clemenger BBDO Sydney
Patrol vs Beethoven, Nissan, Whybin\TBWA Melbourne
Road to Recovery, Diageo Australia, Leo Burnett Sydney
Pencils Equal Profits, Australian Writers and Art Directors Association, Clemeger BBDO Melbourne
Mailbooks for Good, The Footpath Library/Random House, BMF Sydney
The West End Draught Reclaim, West End Draught, BMF Sydney
5 Comments
GO JOE AND PSEMBI !!!!!!!!!
Wooooo good one Luke!!!
is it just me – or are categories at Cannes becoming irrelevant?
The same idea, with a tweak on the entry video, is entered in 50 categories…or are our ideas just so “integrated” that’s the future?
And if that’s the future then will Cannes only have on category soon??
Surely, you’re being coy.
One category would mean one entry fee. Are you missing the point of award shows?
Fantastic Glen, Ruben, and by no means least, Jennifer.