25 creative powerhouses show their deference for difference in MADC Showcase launch film
With early bird entries for the MADC 2024 Creative Showcase closing next Monday, 8 April, the MADC has teamed up with no fewer than 25 creative powerhouses, production companies, photographers, animators, designers and artists to showcase the power of different people coming together to make different work.
Says Matt Lawson and Simon Thomas, co-presidents of the MADC: “We wanted to illustrate this year’s platform, Deference for Difference, so we put a call out to many of our favourite collaborators, across Melbourne and beyond, with each given one line of VO as their brief. We are so thankful for the love they’ve poured into it, and proud to see this ode to oddness come together. And perhaps even a little surprised it did, in its own way. Sincere thanks to all the volunteering contributors who joined us on this experiment to showcase the power of doing things differently.”
Says Victoria Conners, director of MADC Creative Showcase: “As the film steps out, it’s the different work that really works. And so we’re encouraging all to enter now to be celebrated on another night that’s sure to be weird and wonderful in its own right.”
Entries for the showcase are still open across all categories, with a special early bird price ending April 8 (no extensions) and late fee entries accepted until April 19.
Tickets for the 2024 Showcase are selling fast and can be purchased here until sold out.
MADC Creative Showcase 2024 key dates:
Early bird submissions close: 8 April 2024
Late fee entries from: 9 April 2024
All Entries close (no further extensions possible): 19 April 2024
MADC Creative Showcase Event and Party: 30 May 2024
The MADC thanks their amazing Creative Showcase sponsors :
Alt.VFX, Bang Bang Studios, Guilty, Level Two Music and Photoplay Photography
The MADC would also like to thank its industry supporters for their generosity.
Thanks to Mitch Kennedy @ The Producers for the conjoined lamb image.
‘Deference for Difference’ credits
“Possessed Dancing Rock”: Collider Studios
“Conjoined lambs and bootscoot”: Mitch Kennedy, The Producers
“Play Wonderwall penguin”: Soma Studios
“Ned Kelly to Frank Cozzo”: Julian Frost, Unlisted
“Sleep tight my princess”: Chris Tovo & Jason Byrne, Guilty Content
“Science even tells us”: SteelBridge Studio
“Kissing in styles”: Kyra Bartley, FINCH with Heckler
“Shot through a microscope”: Huei Yin Wong, Artist
“Frenchy crab hands”: Chris Budgeon, Photoplay Photography
“Twisted hallway dancer”: Jessie & Adam, DIVISION
“Reverse high dive & Slomo smoko”: PHC Films, Good Oil
“Sleepy octopus man”: Funkuncle
“How ya goin lizard”: Lucy Knox, Scoundrel
“Close your eyes children”: Lumberfly, Airbag
“Full spectrum of different people”: Dirty Puppet
“Hovering choir mouths”: Josh Dawson, Truce Films
“Cake Eater”: Max Barden, The Sweetshop
“Operatic curtain man”: Hayden Somerville, MOFA
“End Frame & Campaign Design”: Alex Roby
“End Frame Animation”: Jacob Street, Fin Design + Effects
“Offline and Online Edit”: Ollie Knocker
“Sound Design”: Max Ross-Glyde & Sam Hopgood, Bang Bang Studios
11 Comments
Well done Melbourne.
This is brilliant. Love the way it shows off the best of Melbourne.
this is crazy good.
what a message and film.
Dig it.
Love it. Melbourne keeps outdoing itself, over and over again.
…the only creative awards show that actually acts like it gives a flying f@ck about creativity. Hats off to everyone involved – spectacular as always
that VO is weird as hell and I like it
Sydney needs more of whatever’s in the Yarra.
What a great celebration and showcase. Really fun to watch too.
So bloody good. Makes you proud to be from Melbourne.
Pretty solid group of creatives there. The Melbourne creative scene is killing it as always.