23 Digital appoints Studio Hawk’s Joshua Poole as Head of Growth and Marketing

Independent full-service digital agency 23 Digital has appointed Joshua Poole as Head of Growth and Marketing, strengthening the agency’s leadership team and its focus on sustainable growth, service innovation and client value.

Poole joins 23 Digital following seven years at specialist search agency StudioHawk, where he progressed through a series of senior roles and most recently served as Head of Strategic Growth. In that position, he led the agency’s sales, marketing and partnership functions and helped support its evolution from a fast-growing specialist agency into a more mature national business.

During his time at StudioHawk, Poole worked across growth strategy, enterprise business development, partnerships, service development and team leadership. He was also named the 2024 Rising Star at the APAC Search Awards in recognition of his contribution to the search marketing industry.

In his new role, Poole will lead 23 Digital’s sales and marketing functions, with responsibility for the agency’s go-to-market strategy, business development, strategic partnerships, service positioning and broader growth initiatives.

His appointment follows the arrival of General Manager Toby Dames in January 2026 and forms part of a broader program to strengthen 23 Digital’s commercial leadership, bring its sales and marketing activities closer together and prepare the agency for its next stage of development.

Says Toby Dames, General Manager, 23 Digital: “Josh understands what it takes to build sustainable growth inside an agency. He brings strong commercial instincts, genuine technical credibility and the ability to connect sales, marketing, service development and client outcomes. Just as importantly, Josh is someone who enjoys developing people and building high-performing teams. His appointment adds further energy to a rejuvenated leadership group and supports the direction we have been establishing across 23 Digital since the beginning of the year. We have an experienced team, a broad digital capability and a significant opportunity ahead of us. Josh will play an important role in sharpening how we take that capability to market and ensuring our growth is built around delivering meaningful, long-term value for clients.”

Says Joshua Poole, Head of Growth and Marketing, 23 Digital: “23 Digital has been around for 20 years and has an impressive breadth of capability and a strong foundation from which to grow. There is a significant opportunity to bring those strengths together, make it easier for clients to access the right combination of services and build a clear and distinctive position in the market. I am super looking forward to working with Toby and the wider team to strengthen the agency’s growth engine, develop our people and partnerships, and create new opportunities for both 23 Digital and its clients.”

Poole will work closely with Dames and 23 Digital’s departmental leaders across strategy, web development, eCommerce, search, performance media, social media and marketing automation.

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