2045 appointed to OpenTable’s international account; launches new Valentine’s campaign

February 11 2026, 11:59 am | BY Ricki Green | No Comments

Creative agency 2045 has been selected to lead international creative duties for OpenTable, a global leader in restaurant tech, following a competitive pitch process with the agency now responsible for driving creative strategy across OpenTable’s markets outside of the United States.

 

The partnership launches with OpenTable’s Valentine’s Day campaign – Moments that Matter. The campaign is built on a simple but powerful insight: while diners often downplay occasions as “just dinner,” the act of booking tells a different story. People book because the moment matters to them. By focusing on the emotional truth behind everyday dining occasions, from marriage proposals and parents’ nights out, the campaign reframes OpenTable not as a utility, but as the catalyst behind meaningful moments.

Christopher McKee, ECD at 2045 says, “We wanted to dramatise the feeling you get from booking, because no one regrets the moment after they’ve lived it. Rather than the rational, these short cinematic spots worked hard to capture the thing that truly mattered – the memory itself.”

“Partnering with 2045 allows us to bridge the gap between great storytelling and global scale,” says Jason Yeung, Senior Director, International Marketing at OpenTable. “They’ve delivered a campaign that is deeply human, and have used an innovative production model to ensure it resonates across our international footprint and fits exactly where OpenTable is.”

2045 utilises AI to achieve production efficiencies, ensuring campaigns resonate across diverse markets without compromising on quality.


2045:
Executive Creative Director: Christopher McKee
Art Director: Angel Aguilera
Creative Copywriter: Grace Busch
Producer: Jon Nguyen
Post-production Manager: Isaac Madden
Executive Design Director: Mike Jones
Designer: Chris Morales
Founder: Tim Evans

OpenTable:
Robin Chiang – Chief Growth Officer
Jason Yeung – Senior Director, International Marketing
Jessica Smith – Marketing Director, EMEA
Anna Lee – Senior Marking Manager, APAC
Sebastian Schellewald – Senior Marketing Manager, EMEA

Director: Annelise Hickey
Executive Producer: Josie Baynes
Line Producer: Gen O’Shea
Production Manager: Jes Evans
1st AD: Hayden Mustica
DOP: Matthew Chaung
DOP Shadow: Shaun Nique
1st AC : Sarah Turner
2nd AC: Jake Malpass
Gaffer: Michael Hales
LX Assist: Joel Green
LX Assist: Alec Barnett
Sound Recordist: Jan Wong
Production Designer: Chessy Carey
Art Assist: Gab Cole
Stylist: Michelle Philo
Stylist Assist: Ellen Stanistreet
HMUA: Em Stacey
HMUA Assist: Steph Dusanovic
Runner: Grace Royal

Offline Editor: Grace Eyre
Online Editor: Ilya Malov
Grade: Daniel Witt @ Moodlab
Sound Design and Mix: Rob Stephens @ Echo Darling
Grade and Sound Producer: Laura Hesse

 

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