2021 CB HOT LIST #7: TBWA\
There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2021 CB Hot List…
It was another strong year for TBWA\ with some top work noted.
Notable work included Tourism New Zealand ‘Play NZ’; ANZ ‘Love speech’ and ‘Hurt Blocker’; SA Tourism Commission ‘#Book them out’; Bumble ‘bff’, ‘Video chat’ and ‘Make the first move’; United Nations ‘Global call out to creatives’; Worksafe ‘Young workers’; Nissan ‘TikTok’; Lavazza ‘Learning in lockdown’; Seek ‘Sleepcast’; Optus ‘A g’day a day’ and Campari ‘Shaken not broken’.
Awards in 2020 included a Graphite Pencil at D&AD, seven Merits at The One Show, one Silver and two Bronze at AWARD, two Golds at B&T Awards and Best of Show at AADC.
In terms of commercial success the agency won Bumble, Deakin University, Treasury Dept, Coles Grocery, Emerald Foods, Dept of Infrasructure, Study Adelaide, Continental Tyres, Vanguard, WorkSafe, Marketplacer, Hort Innovation, Allianz Insurance, Mycar Tyre & Auto, Challenger Financial Services, Bras & Things and Allens Confectionery.