2021 CB HOT LIST #6: THINKERBELL

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2021 CB Hot List…

Fast growing Thinkerbell once again put in a good showing in 2020, both creatively and in terms of new business.

Notable work included B Honey ‘Purple Hive Project’; Furphy ‘Unbelievable’; Lifeline ‘Saving lives in 30 seconds’; Haagen-Dazs ‘Trojan peas’; Binge ‘Inactivewear’ and ‘Biggest hand-painted portrait’; Vegemite ‘Vegeknife’; Old El Paso ‘#mess free challenge’ and Thrive@55.

Over the last three years while growing the agency, Thinkerbell has continued to climb the all-important Campaign Brief Creative Rankings, taking out the 3rd spot in 2020 behind BMF and CHEP.

Thinkerbell don’t want to just keep up with culture, they aim to influence it. That’s why in 2020 they launched Thrive@55, their own internship program that is only open to those over 55.

Thinkerbell grew 60% in 2020 to now employ 70 staff. The agency added over 35 new brands including Triple M, Coles, Binge, Dan Murphy’s, Aussie Broadband, The Iconic and most importantly, Bupa.