There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2021 CB Hot List…
CHE Proximity came back into the CB Hot List in 2020, with several campaigns that were seen and definitely noted.
Notable work included NRMA ‘Sloways’, ‘Help! The Board Game’ and ‘First Saturday’; RACV ‘The Booster Tag’; Four Seasons Naked ‘The generation intervention pack’; Samsung ‘Microcodes’, WhatsApp ‘Care’; 7-Eleven ‘Redeem 2020’; Genea ‘Where babies come from’; Ikea ‘Life (at home) by Ikea’; and Ebay ‘Shop like its 1999’.
The last 12 months have seen the agency increase billings to $183m – an increase of 30%. New business wins included 7 Eleven, RMIT University, Genea, G8 Education, Jeldwen, Amazon Web Services, Danone Nutricia, The Wiggles, What’s App, and Latitude CC and LPay.
Awards included 1 Gold, 5 Silver and 11 Bronze at AWARD; ranked #1 agency on Bestads in 2020; Top 10 in Contagious Pioneer 2020, #1 Media & Marketing Company in AFR Most Innovative Companies and Best Marketing Innovation in AFR Most Innovative 2020.