2020 CB HOT LIST #3: TBWA\MELBOURNE

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. Over the next few days, in the lead-up to the AOY announcement, we profile those that made the 2020 CB Hot List…

TBWA\Melbourne put in a very impressive creative performance in 2019 with a few campaigns that earned the agency a Top 3 spot.

Notable work included ANZ ‘Signs of Love’; Sustainable Development Goals ‘Greta Thunberg arrival in NYC’; ANZ ‘Alcott’ and ‘The Hoff’; Schweppes cinema and print; Vodka Cruiser outdoor; Yomojo ‘Family Eye’; FairTrade doco; CATA doco; Fuso branding and Origin Solart Power ‘April Fools AV’ and Valentine’s Day AV’.

The agency won plenty of new business in 2019, including Bega, Western Star, Perfect Italiano, Singapore Airlines, WorkSafe Victoria, Seek.com.au, Defence Industries (design project), Coles Financial Services, Dept of the Environment & Energy, Fairtrade, Mattel and Lavazza. The agency extended its ANZ contract and re-signed the Medibank contract.

TBWA\Melbourne was the 2nd highest performing Aussie agency at Cannes and Australian Agency of the Year at Spikes, winning two Grand Prix and three Gold.