2020 CB HOT LIST #4: CLEMENGER BBDO MELBOURNE

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. Over the next few days, in the lead-up to the AOY announcement, we profile those that made the 2020 CB Hot List…

Clemenger BBDO Melbourne continued producing some great campaigns in 2019.

Notable work included VB ‘Beer flavoured tea’, VB ‘Solar’, Myer ‘GPS Stocking’, ‘Toy Takeover’ and ‘Christmas is where we are’, TAC ‘Driving Blind’, Ford Everest Sport ‘The Talk’, Pure Blonde ‘Organic beer recipe poster’, AHM ‘Nottober’, Mars ‘Search-uations’, BMW ‘Typographic billboards’, Budgy Smugglers ‘Brexit the EU. Brenter the AU’ and NAB ‘Mini Legends – crowd sourced’.

Awards included Cannes Lions APAC Agency of the Year and Cannes Grand Prix plus a Silver Lion for Sustainable Development Goals ‘The Lion’s Share’, which also was awarded a prized D&AD White Pencil. Myer ‘Naughty or Nice Bauble’ took out two Grand Prix and one Gold at Spikes Asia and four Gold Pencils at AWARD.

The agency also won the Grand Effie for CUB Great Northern Brewing Company, awarded for effectiveness over the long term, taking Great Northern from launch to Australia’s best-selling beer.