Activia reappoints Always Human as lead PR, social and influencer agency
No Comments
Activia has renewed its retainer with Always Human for 2026. From viral stunts to cult status, the decision comes...
Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Clockwork Films Signs Director Duo cowboys. to National Roster
No Comments
Clockwork Films has announced the signing of directing duo cowboys. to its national director roster, in a move that...
Squeak E. Clean Supercharges Aussie Advertising With Melbourne–Los Angeles Creative Pipeline
No Comments
Audio powerhouse creates a home for top Aussie talent in Melbourne + LA studios to deliver breakthrough campaigns.
Ray White turns Cronulla property listing into a Hollywood spectacle in new campaign featuring Aussie actor Richard Roxburgh via Rick Barry
No Comments
Ray White and independent creative agency Rick Barry have taken real estate marketing to cinematic new heights in a...
AKQA ANZ CCO Tara McKenty named One Show 2026 Jury President, Sustainable Development Goals
No Comments
Tara McKenty, Chief Creative Officer at AKQA ANZ, has been named Jury President for the Sustainable Development Goals...
Ex-Mars United leaders launch eFlare Commerce, The Future Commerce Agency
No Comments
Independent agency founded by Stephanie Chirkoff secures 25 brand clients in under six months.
Emen8 launches new inclusive sexual health campaign ‘Do It, After You Do It’ via Think HQ to tackle rising rates of syphilis among GBMSM
No Comments
Positive change agency Think HQ has set a new benchmark for inclusive health communication with a campaign tackling...
Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature
No Comments
Kathmandu’s latest global campaign ‘Outside, your comfort zone’ redefines what it means to feel at home in nature...
Orange Line expands global client roster with major wins in Australia and US
No Comments
Independent digital marketing agency Orange Line has today announced a significant expansion of its client portfolio...
ALDI and DoorDash launch major national media campaign via Wavemaker and DDB Sydney
No Comments
Wavemaker and DDB Sydney have unveiled a nationwide media campaign designed to power the launch of ALDI delivery on...
ATime&Place CCO Matt Lawson to face off against ChatGPT in ‘Human vs AI’ creative panel on Wed Nov 19 in Melbourne, hosted by The Open Table
No Comments
In a bid to address the most pressing topic facing today's creative industry, Melbourne networking event The Open...
MESSI PLATINUM takes off globally with cutting-edge AI + VFX campaign via BCM Media and Creative
No Comments
Full-service independent agency, BCM Media and Creative (part of BCM Group), has released the latest phase of its...
Pizza Hut appoints jnr. as new creative agency
No Comments
In a competitive pitch, trans-Tasman creative agency jnr. has been appointed to lead the brand strategy and creative...
Stu Turner, Celia Wallace and Brendan Collogan launch creative-growth company Three Are One
No Comments
Bringing together decades of experience across global agencies, corporates and consulting, Stu Turner, Celia Wallace...
Former Creative Lead at The Works Tim Brothers joins Nibble Edge as Creative Director
No Comments
After continued momentum since the merger, Nibble Edge has appointed Tim Brothers as Creative Director, to head up...
Blake Power: The Trust Recession & Implications for Brands
No Comments
By Blake Power, General Manager of Sydney, Hearts & Science
Volkswagen takes 120,000 passengers on a Flower Power Tour in new campaign via DDB Aotearoa
No Comments
Volkswagen’s highly anticipated ID. Buzz is bringing the spirit and personality of the iconic Kombi into the electric...
Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov
No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
No Comments
Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
Dentsu Creative promotes Zac Pritchard to Executive Creative Director
1 Comment
Dentsu Creative has promoted Zac Pritchard to Executive Creative Director.
Wicked Sister launches new Wicked: For Good ‘Taste the Magic’ campaign via Communicado
No Comments
Dessert brand Wicked Sister is celebrating its partnership with Universal Pictures’ upcoming release of...
Melbourne Social Co launches new AI Dividend Fund to give creatives their time back
No Comments
Melbourne Social Co (MSC) is turning AI efficiency into time for people, launching a national-first AI Dividend Fund...
Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards
No Comments
Now an enterable category, recognising the individual who significantly shaped the future of design...
Springboards’ LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
No Comments
Industry groups team up with Springboards to compare how AI tools like ChatGPT + Gemini perform on creative tasks...
TABtouch launches new social feature ‘Bet Loop’ with ‘Simon Says’ campaign via The Brand Agency
No Comments
The campaign, depicts a humorous office scenario where a seemingly ordinary punter, "Harry" is the office’s favourite...
Ear Science Institute Australia appoints Initiative as new media agency of record
No Comments
Following a competitive pitch, Initiative has been appointed media agency of record for Ear Science Institute Australia.
Carnival Cruise Line appoints Resolution Digital as SEO and journey optimisation agency
No Comments
Resolution Digital has been appointed as the SEO and journey optimisation agency of record for Carnival Cruise Line...
Kate O’Ryan-Roeder departs Mindshare Sydney for CEO role at Havas Media ANZ
No Comments
Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive...
Typo gets serious about the silly season in new campaign via Hellions and Archie and Fox
No Comments
Typo, part of Cotton On Group, has launched its new Christmas campaign, promising shoppers it's taking silly season...
Tonic Communications promotes Georgia Coleman to managing director
No Comments
Following strong, year-on-year growth and continued expansion of its trans-Tasman offering, Tonic Communications has...
Townsville North Queensland launches largest-ever tourism campaign via dentsu Queensland
No Comments
Townsville Enterprise, in partnership with Townsville City Council, Tourism and Events Queensland, the Australian and...
Clemenger BBDO Melbourne ECD Ant Phillips departs agency after more than two decades
No Comments
Campaign Brief can reveal that after more than 20 years with Clemenger BBDO Melbourne, ECD Ant Phillips has departed...
Webjet encourages Aussies and Kiwis to ‘Go Somewhere’ in new campaign via The Hallway
No Comments
Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion.
Kiwi expat Maria Devereux launches ‘How to Stay Human’ initiative and podcast to help creatives reclaim their humanity in the age of AI
No Comments
Kiwi expat Maria Devereux, Executive Creative Director and Head of Innovation at Accenture Song North America, based...
La Trobe University redefines what a ‘Uni Person’ looks like in new regional campaign
No Comments
La Trobe University has launched a new regional campaign, ‘A La Trobe Kind of Person,’ challenging the idea of who...
Youngbloods SA returns with ‘Get a Taste of Richards Rose’ on Thursday, 30 October
No Comments
After a brief pause earlier this year, Youngbloods SA is back - and this time they’re inviting emerging creatives to...
AAMI and Matthew ‘Delly’ Dellavedova drive home safe driving message with jersey number stunt
No Comments
Sydney Kings guard Matthew ‘Delly’ Dellavedova has joined forces with national insurer AAMI, to get behind...
Sunday Gravy brings AIA Australia’s ‘Do It For Life’ campaign to life with AFL Masters Over-55s
No Comments
Age is just a number when you’re still pulling on the guernsey at 55. Last month, members of Victoria’s AFL Masters...
AIA Australia champions health and wellbeing in new ‘Do it for Life’ brand platform via Bullfrog
No Comments
Leading life, health and wellbeing insurer AIA Australia has launched its new brand platform ‘Do it for Life’...
NDSP Plan Managers crash through disability campaign conventions in new work via Showpony
No Comments
There are close to 750,000 people who benefit from the NDIS. Different people living different lives. But despite...
Additional Assets: Photographs by Filmmakers returns to m2 Gallery in Sydney, 23–26 October
No Comments
Following last year’s hugely successful launch exhibition which drew an entire city block full of guests on opening...
InvestorKit says ‘I do’ to data in new campaign for Arjun Paliwal’s debut book via Sharehouse
No Comments
InvestorKit has unveiled a new creative campaign for the launch of InvestorKit CEO and Head of Research...
VANDAL Wins Prestigious Australian Good Design Award for Badu Gili: Healing Spirit
No Comments
Sydney creative studio VANDAL has been recognised at the 2025 Australian Good Design Awards, receiving honours in the...
Luxury superyacht The Jackson Sydney reappoints iD Collective
No Comments
iD Collective has announced that the The Jackson Sydney, the city’s most spectacular luxury superyacht, is returning...
Creative duo Bella Smith and Lucy Karsai join Innocean Australia as senior creatives
No Comments
Innocean has boosted its creative firepower with the appointment of senior creative duo Bella Smith and Lucy Karsai.
Audible turns up the volume on spicy romance in new work via Emotive, Wavemaker, Eleven + Hello
No Comments
New research from Audible reveals that 70% of Aussies love romance fiction, with ‘spicy romance’ sizzling in the top...
Title Artist Management redefines the image library for today’s content-hungry world
No Comments
As media channels continue to multiply and evolve, the demand for high-quality, authentic content has never been...
NSW State Emergency Service launches new ‘Steer Clear’ campaign via The Idea Shed to drive life-saving floodwater decisions
1 Comment
In a bold move to tackle one of Australia’s deadliest flood risks, the NSW State Emergency Service (SES) has...
OTTESU set to host ‘How to Build an Agency Brand’ webinar on Tuesday 29 October, 12:00pm – 1:00pm
No Comments
Agencies are great at marketing for others, but what about their own brand?
Škoda’s new EV range doesn’t look like an EV range, in surprising campaign via DDB Sydney
No Comments
The Škoda Elroq and Enyaq models look, feel and drive so much like ‘normal’ cars, they can easily be mistaken for one.
Confronting Ai Film by AiCandy warns of cities submerged if UN climate goals are missed
1 Comment
Created entirely with Ai, the film titled ‘Mad World’ highlights what’s at stake if the world fails to meet the United N
Bastion Shine Wellington raids VML poaching six stars including managing director Fleur Head
No Comments
Toby Sellers: "This marks a significant step in strengthening our presence in the capital and investing in what we belie
Campaign Brief Creative Circle: What’s hot in October?
No Comments
CB Creative Circle October with Charles Baylis, Effie Athanassiou, Steve Jackson, Ellie Dunn, Vince Lagana + Kate Idle.
Telstra launches new in-house agency Roam – “creative outsiders on the inside”
No Comments
Telstra has announced the launch of its new in-house creative agency, Roam.
ahm appoints TBWA as new creative agency following a competitive pitch process
No Comments
ahm has today announced it has appointed TBWA\Australia as its new creative agency partner, following a competitive...
Westpac ushers in huge summer of cricket with star-studded TV campaign via BMF Australia
No Comments
New ambassadors kick off the start of Westpac's first fully integrated cricket program.
Ryman Healthcare appoints Motion Sickness as strategic and creative agency partner
No Comments
Ryman Healthcare has appointed Motion Sickness as its new creative and strategy partner following a competitive pitch...
Avenue C expands team with four senior hires and a new data lead
No Comments
Independent media agency Avenue C has added four senior hires and a new data and insights lead, reinforcing its position
Kids Under Cover launches ‘Donate Your Car’ campaign via Brand Play and Half Dome
No Comments
Campaign reimagines what it means to say goodbye to an old car, reminding Aussies that "every ending can be a beginning"
Movember and Gillette enlist Pat Cummins for new ‘Your Mo Is Calling’ campaign via The Many
No Comments
There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host...
West Australian Ballet launches integrated 2026 season campaign with Hypnosis Perth
No Comments
The campaign opens the doors to new audiences. It extends an invitation to all people to experience the magic of...
CB Q&A: Canva ECD Cat van der Werff on trust, experimentation and shaping the future of design
No Comments
Fresh from serving on the 2025 London International Awards Design and Package Design jury, Canva’s ECD...
Pitch Music & Arts 2026 launches new avant-garde style campaign ahead of ninth edition
No Comments
Pitch Music & Arts has lifted the curtain on its 2026 campaign, returning to the Grampian Plains beneath Gariwerd...
Westpac New Zealand gets ‘Closer’ to businesses in new brand platform via Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ
No Comments
Westpac New Zealand has launched ‘Closer’, a new communications platform unveiled today in a campaign by...
Guide Dogs challenges perceptions in new film via Topbunk for International White Cane Day
No Comments
Guide Dogs has launched a new campaign via Topbunk to mark International White Cane Day (IWCD) - a global celebration...
UM Australia promotes Andrew Clift to General Manager, UM Sydney
No Comments
UM Australia has today announced the promotion of Andrew Clift to the role of General Manager of its Sydney office.
Australian Centre for AI in Marketing calls time on AI anxiety and unveils what the marketing team of the future will look like
No Comments
AI anxiety is burdening Australian marketers but the opportunity for transformation, not replacement, will shape...
Shell brings back motorsports remote-control car collection with new campaign via Spinach
No Comments
Shell’s popular motorsports collection of remote-controlled cars is back with a campaign created by Spinach.
Supercheap Auto goes full throttle in 70s inspired Best Performing Oils campaign via Taxi Film Production and Chimera Project
No Comments
Supercheap Auto has once again raised the bar with its much-loved Best Performing Oils (BPO) campaign created by Chimera
TAB gives fans something to ‘Shout!’ about in new sport and racing campaign via Bastion
No Comments
TAB has long been part of the nation’s sporting fabric, from racetracks to stadiums, pubs and clubs. Building on its...
Tetley Tea and BCNA launch ‘The Uncomfortable Cup’ to spark conversations about breast cancer in new national campaign via Showpony
No Comments
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has...
Supercoat celebrates the little things that make every dog super in new campaign via Ogilvy
No Comments
The everyday ‘super’ traits of Australia’s much-loved pets are brought to life in a distinctive new Purina Supercoat...
Sydney Gay and Lesbian Mardi Gras launches first official app ahead of 2026 Festival
No Comments
Sydney Gay and Lesbian Mardi Gras has today revealed its first official app, a digital companion for Festival-goers...
Vinarchy Wines, Mixin, Criteo + Amperity partner on first-in-Australia retail media campaign
No Comments
Partner content - For the first time, brands can clearly measure how digital campaigns drive purchases in store.
Bestads Best of the Week: Olga Basha ‘New Jeans’
No Comments
Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
The Diggers Club unveils ‘Grow the Good Stuff’ via Destination Store + Stake The Reputation Company
No Comments
At the centre of that is Grow the Good Stuff, a campaign developed in partnership with Destination Store, and built...
Arnott’s launches ‘Bikkie Belt’ on The Block via via Publicis Groupe’s The Neighbourhood
No Comments
Arnott’s has debuted The Bikkie Belt, a wearable snack holster designed to keep favourite biscuits close at hand...
Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts
1 Comment
New research from Accenture warns that "shopper stress" could have a major impact on holiday sales, with 84% of...
The One Club Launches The One Show Indies To Celebrate Independent Agencies
No Comments
The One Club for Creativity has today announced the most significant change to its global One Show awards in decades...
Grada unveils bold new identity via Weave
No Comments
Independent creative agency Weave has unveiled a new identity and brand architecture for Grada, the speciality coffee...
Dineamic appoints TRP to lead media planning and buying for direct-to-consumer growth
No Comments
Dineamic, an Australian ready-meals company known for chef-made, nutritionist-designed meals delivered direct to your do
Howatson+Company named one of Australia’s top startups by LinkedIn ranking #3 on the 2025 list
No Comments
LinkedIn has today unveiled its 2025 Top Startups Australia list with Howatson+Co, CB Australian Agency of the Year...
WPP and Google extend partnership to supercharge AI-driven marketing innovation
No Comments
Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days...
Eclectic Music joins the m25 Network: A star-studded leap in global music production
No Comments
Eclectic’s founders have collaborated with global icons including John Legend, RAG N Bone Man, Billy Porter, Joss Stone.
KidsCan dresses landmark artwork to highlight child hardship in NZ in new work via Droga5 ANZ
No Comments
KidsCan and Droga5 ANZ have joined forces to create a powerful new awareness campaign, Boy Walking.
GWM says “BE MORE TANK” in Tank 500 Plug-in Hybrid launch campaign via Thinkerbell
No Comments
GWM has launched the Tank 500 Plug-in Hybrid under the rallying cry ‘BE MORE TANK’, in new work via Thinkerbell.
Australia’s 10 Most Unforgettable Ads: Telstra’s ‘Wherever We Go’ tops Cubery Hot List Q3 2025
No Comments
In a media landscape where standing out has never been tougher, The Cubery Hot List serves as the barometer for...
Fiona Johnston set to depart dentsu following restructure
No Comments
Fiona Johnston, dentsu ANZ’s CEO of client, media and commercial, is departing the agency as part of a company restructu
GET THE CB
DAILY BULLETIN
Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.
GOLD SPONSORS
SILVER SPONSORS
MOST VIEWED
LATEST ISSUE
