Sunglass Hut encourages Aussies to ‘Own Your Moment’ in campaign + activation via Banter
No Comments
Sunglass Hut is inviting customers to step into the spotlight with its latest campaign 'Own Your Moment' via Banter...
Bursty, Thinkerbell and 72andSunny recognised at the 2025 Clio Sport Awards in New York
No Comments
Australia has scored one Gold, two Silvers and four Bronze at the 2025 Clio Sports Awards announced in New York.
The Ward Marketing Group wins big at PRIME
No Comments
The Ward Marketing Group has achieved multiple successes at a packed PRIME Awards last night at the Sofitel Sydney...
The MICHELIN Guide taps Special PR New Zealand as it expands into Aotearoa for the first time
No Comments
Michelin is pleased to announce the arrival of The MICHELIN Guide in Aotearoa New Zealand, marking its first ever...
RUN Aotearoa wins Pacific tourism campaign to phase out single-use plastics
No Comments
RUN Aotearoa has won the pitch to lead a major Pacific-wide campaign tackling single-use plastics in tourism.
Laura Nice named CEO of PHD Australia; Sian Whitnall becomes sole CEO of OMD Australia
No Comments
OMG Australia has announced internal CEO appointments at two of its agencies as it continues to build future-fit...
“Want fries with that, or that, or that?”: Burger King turns DoorDash into a nationwide fry sampling engine in new campaign via Pitchblack
No Comments
With more Kiwis choosing drive-thru and delivery, Burger King faced a simple truth: skinny fries don’t travel...
CB Q&A: Jack Delmonte on becoming VML Sydney’s Group Creative Director – New role, same drive
No Comments
Campaign Brief can reveal that Jack Delmonte has been promoted to Group Creative Director.
Talent Run appoints Sam McConnell to lead digital and social recruitment
No Comments
Talent Run has appointed Sam McConnell as Recruitment Partner, expanding the firm’s specialist capability across...
Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ
No Comments
Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...
Grill’d partners with Universal Pictures to transform flagship Sydney restaurant into immersive Emerald City experience via Banter
No Comments
To celebrate the highly anticipated arrival of Wicked: For Good, Grill’d has partnered with Universal Pictures to...
Telstra launches ‘Codemates’ to help kids learn digital skills via +61 and Bear Meets Eagle On Fire
No Comments
Telstra has partnered with +61 and Bear Meets Eagle On Fire to launch ‘Codemates’, an initiative to teach kids...
Wildlings produces beastly charity track for Perth Wildlife Hospital
No Comments
The Perth Wildlife Hospital teamed up with Wildlings and Raz Studios to produce a fund-raising anthem with a difference.
Willow & Blake repositions heritage footwear brand Betts for a new era
No Comments
Melbourne based creative agency Willow & Blake has partnered with one of Australia’s oldest family-run businesses Betts.
Social Garden appoints seasoned executive Rebecca Tos as new chief operating officer
No Comments
Social Garden announced today its most significant executive hire in its 14−year history, appointing Rebecca Tos as COO.
Campaign Brief Creative Circle: What’s hot in November?
No Comments
CB's Creative Circle November 2025 with Claire Sutton, Jack Delmonte, Suz Tucker, Simon Lee, Susan Young + Andy Matthews
Bestads Best TV / Film of the Week: ‘Catch Me If You Cannes’ via Zulu Alpha Kilo, Toronto
No Comments
Each week Bestads showcases standout global advertising work as reviewed by a top international creative...
Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov
No Comments
CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
No Comments
Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
Eardrum delivers global voice for Just Eat’s latest campaign ‘This Body Says’ via ABEL
No Comments
Eardrum, in partnership with creative agency ABEL and Just Eat Takeaway (JET), has cast and directed the brand voice for
Samsung makes a mess of the competition in new social-led campaign via Clemenger BBDO for the Bespoke AI Jet Ultra Stick Vacuum
No Comments
Samsung Australia collaborates with Clemenger BBDO to make a mess of less powerful cordless stick vacuums.
monday.com brings global AI campaign to Australia to tackle “AI angst” in the workplace
No Comments
monday.com has announced the Australian launch of its global 360-degree brand campaign.
Creative agency AW launches new events and activations division AW/Experiences
No Comments
Independent creative agency AW has launched AW/Experiences (AWE), a new division created to meet the growing need for...
Macca’s NZ takes its biggest burger on the road in new campaign via DDB Group Aotearoa
No Comments
McDonald’s New Zealand and DDB Group Aotearoa have gone big, turning the reveal of Macca’s biggest-ever burger into a...
We Are Social + Meltwater reveal Aussies spend equivalent of a full-time job online each week
No Comments
Australians are spending more time online than ever before, clocking an average of 41 hours per week, the equivalent...
South Bank Brisbane launches vibrant visual identity and digital experience via VML
No Comments
South Bank’s refreshed brand aims to help more people discover the precinct’s diverse experiences.
HAVAS Red global report predicts six trends that will redefine experiential marketing in 2026
No Comments
HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”.
ANZ captures the pride of Auckland in latest ‘Auckland Forever’ campaign via TBWA NZ
No Comments
ANZ Bank New Zealand has launched its latest campaign with TBWANew Zealand, celebrating the diverse communities of...
Former Howatson+Company ECD Jeremy Hogg resurfaces at M+C Saatchi as National ECD
No Comments
M+C Saatchi Group AUNZ has named Jeremy Hogg as its new national executive creative director.
Calypso Mangoes crowned the must-have summer accessory in new campaign via Elevencom
No Comments
Calypso mangoes have been relaunched as the totally irresistible taste of summer.
BYD launches SEALION 6 campaign to call time on outdated SUVs via TABOO and Glue Society
No Comments
BYD has launched a new national campaign via TABOO, positioning the BYD SEALION 6 as the intelligent choice for...
As Oasis rocks, Gibson rolls with 120% email boom!
No Comments
Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation.
Aussies Rebecca Morriss + Phoebe Sloane Named Winners In Global Next Creative Leaders 2025
No Comments
The One Club for Creativity today announced that Rebecca Morriss, creative director at DDB Group Melbourne and Phoebe Sl
Chapter Perth launches “Faraway, closer” brand platform for Kalbarri
No Comments
The launch campaign is designed to both drive visitation and attract investment, positioning Kalbarri as a must-stay...
Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby
No Comments
"Advertising loves a good crisis", says the former DDB New Zealand executive creative director, Paul Catmur.
Pickleball Australia serves up fresh look and bold vision for the future via The Contenders
No Comments
Pickleball Australia, representing Australia’s fastest growing, fun and inclusive sport, is launching a brand-new...
Cover-More Travel Insurance appoints Supermassive as new agency partner
No Comments
Following a competitive creative pitch, independent agency Supermassive has been appointed by Cover-More.
Sodali & Co. and The Woodshed “Champion Prosperity” across the South Pacific for BSP
No Comments
Sodali & Co. has partnered with production company The Woodshed to bring BSP’s new “Championing Prosperity for the...
TRUCE Halloween 4.0. – The ghouls are back
No Comments
On Friday night, Truce opened its gates to their favourite ghouls for Halloween, hosting the fourth annual...
Perth creative leader Dav Tabeshfar launches new in-house creative consultancy, Directer
No Comments
Creative 'Directers' will be matched to brands and their needs, offering creative direction, mentoring, recruitment...
Belong encourages Aussies to ‘just BE’ in first national brand platform from Pembleton
No Comments
In the chaos of everyday life, more families are seeking genuine moments of personal connection...
Q Agency celebrates four years with expansion into in-depth brand strategy, content creation
No Comments
Western Sydney-based Q Agency’s fourth anniversary sees the company continue its explosive expansion — with eleven...
Healtheries launches world-first human vs sloth sleep-off in new campaign via TBWA New Zealand
No Comments
It kicked off with a callout; challenging Kiwis to flaunt their snooze skills for a chance to win a tropical trip...
Kogan channels Oasis to promote ‘Manchester Sale’ in latest campaign via Thinkerbell
No Comments
Kogan has launched a new campaign via Thinkerbell to promote a limited-time 10% off sale across a range of bedding...
Victoria Bitter + Merv Hughes refresh the English laws of cricket in new campaign via Droga5 ANZ
1 Comment
To spearhead the campaign, VB has enlisted cricket icon Merv Hughes, a man who knows a thing or two about occupying...
Coles unveils 2025 campaign via Smith St celebrating every kind of Aussie Christmas
No Comments
Coles is launching its 2025 Christmas campaign in partnership with Smith St, celebrating that Coles is the destination f
Tonic Launches in Sydney… The Sound of Renewal
2 Comments
A new wave of creativity is hitting Pyrmont with the launch of Studiotonic.
Mint Payments appoints Tightknit Studio as lead strategic + creative partner for global expansion
No Comments
Travel payments specialist Mint Payments has appointed Tightknit Studio as its lead strategic and creative partner as...
Aussie expat + Ogilvy New York CCO Samira Ansari joins Copy School 2025’s star tutor line-up
No Comments
Copy School has announced Aussie expat Samira Ansari, Chief Creative Officer of Ogilvy’s flagship New York office, as...
John Lewis unveils 2025 Christmas campaign ‘Where Love Lives’ via Saatchi & Saatchi UK
No Comments
The 2025 Christmas advert from John Lewis has arrived, inviting the UK to say what they truly feel through the...
Jake Hird returns to dentsu to drive strategy and growth for dentsu B2B
No Comments
Dentsu has appointed Jake Hird as Executive Vice President – Strategy & Growth, dentsu B2B, focused on supercharging...
Smeg celebrates 40 years of classic design with new anniversary campaign via Elastic
No Comments
Elastic has unveiled its latest work for Smeg Australia, the ‘40 Years of Classic’ campaign - a cinematic homage to...
Bestads Best of the Week Reviewed by Roisin Keown, Founder + ECD, The Brill Building, Ireland
No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Westfield celebrates all of the ‘Creatures of Christmas’ in 2025 festive campaign via AKQA
No Comments
Westfield and creative agency AKQA, has today unwrapped its 2025 Christmas campaign ‘Creatures of Christmas’.
Brands champion next generation of creatives: D&AD reveals briefs for 2026 New Blood Awards
No Comments
D&AD, the global non-profit championing excellence in design and commercial creativity, has today announced the...
Heart of the City launches ‘Straight to the Heart’ – a free taxi service with only one destination in latest campaign via Motion Sickness
No Comments
A fleet of vintage taxis has been turning heads across Auckland this week, offering free one-way rides into the...
Leo named ANZ Regional Agency of the Year at LIA 2025; Motion Sickness takes out ANZ Indie Agency of the Year; Droga5 is ANZ Network of the Year; FINCH is ANZ Production Company of the Year
No Comments
Leo Australia has been named 2025 Australia & New Zealand Regional Agency of the Year at the 2025 LIA Awards.
Chapter Perth serves up ‘Metaphor Muesli’ to offer a fresh take on brand-building education
No Comments
There are several levels of the presentation from ‘quick brekky’ to ‘morning brunch workshop’, so it can easily adapted.
History Will Be Kind leads Life360 Pet GPS launch campaign feat. viral runaway dachshund Valerie
No Comments
History Will Be Kind (HWBK), the award-winning creative communications agency and Life360’s communications partner in...
36 Months calls on brands to inspire teens to reclaim the holidays in ‘The First Best Summer Ever’ campaign via Omnicom and DDB Melbourne
No Comments
Social media is taking a back seat this summer, following the social media age delay that united Australian parents...
QIC encourages Aussies to take joy to the limit this Christmas in new work via Jane Doe Creation
No Comments
Building on the success of last year’s Joy Bringers platform, this year’s campaign celebrates the people who embody...
Doritos’ triangle gets a spooky glow-up for Halloween in latest campaign via Akcelo
No Comments
The product-led OOH & social campaign turns Doritos’ iconic shape into glowing Halloween visuals across Australia.
ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025
No Comments
The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.
Hype Republic and Parkway Drive make history with world-first Sydney Opera House stunt
No Comments
Lead singer Winston McCall rappels from helicopter onto the iconic sails for upcoming concert feature film 'HOME'.
Myer gives something special in Christmas 2025 campaign launch via Howatson+Company
No Comments
Myer is once again capturing the joy, wonder and anticipation of Christmas with its 2025 campaign in collaboration...
Music Australia encourages the nation to flood their feeds with local artists in new ‘Ausify Your Algo’ campaign via Bureau of Everything
No Comments
‘Ausify Your Algo’ is designed to appeal to the anti-establishment nature of Aussies.
Steinlager celebrates NZ’s finest at the Auckland Marathon in new campaign via PHD Aotearoa, Corner Store, The Tuesday Club and LAB 5
No Comments
Steinlager’s campaign in sponsorship of the Barfoot & Thompson Auckland Marathon powered by ASICs yesterday had just...
Rebel imagines an Aussie town that sport never came to in new campaign via The General Store
No Comments
The “Town Without Sport” reveals just how deeply sport runs through our nation’s veins.
Stone & Wood launches summer campaign with some quirky collabs via Monster Children
1 Comment
Stone & Wood, makers of good beer, is kicking off Summer 2025 with Afternoon Delight, its biggest campaign yet created b
Pentanet redefines what great internet looks like in new work via 303 MullenLowe + Match & Wood
No Comments
Western Australia's homegrown internet service provider Pentanet has unveiled its new brand campaign 'Pentanet/Not'...
Asahi NZ Launches ‘X by Long White’ with an Unexpected Twist in latest campaign via Droga5
1 Comment
The campaign centres around Gary’s Sugar Liquidation Sale, an absurdly fun and nostalgic idea born from the premise that
Spotify launches global out-of-home campaign for the 2025 ARIA Awards via Akcelo
No Comments
In partnership with the ARIA Awards 2025, Spotify has launched a nationwide and international out-of-home...
Maritime NZ launches ‘Buoy-boy’ to promote safer boating in new campaign via FEDERATION
No Comments
This Safer Boating Week, Maritime NZ with FEDERATION, is alerting boaties to the unseen dangers that lie close to shore,
Heckler launches in Shanghai: The band is back together to redefine creative production in Asia
No Comments
Founded in Sydney in 2010, Heckler has built a reputation as one of the region’s most respected post, design...
HomeCaring reimagines how Aussies feel about care in first major brand platform via Ride Free
No Comments
HomeCaring has launched its first major brand platform titled 'A Better Experience' created and produced by Ride Free...
Luster celebrates two years; appoints Michaela Petrofes to Head of Performance role
No Comments
Brisbane-based independent marketing agency Luster recently hit the two-year mark - celebrating at West End’s Flying...
Silverchain guides older Australians through Support at Home reforms in new series via Simple
No Comments
Silverchain is supporting older Australians to navigate the once-in-a-generation aged care reforms with clarity...
Electronic Arts Inc. launches new Battlefield 6 campaign with AFL and NRL stars via Bolster
No Comments
Electronic Arts Inc. has teamed up with entertainment marketing specialists Bolster Group to launch Battlefield 6...
“Catch me if you Cannes”: Zulu Alpha Kilo film shines a light on scam work in awards shows
No Comments
In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is...
Australian tech company Cuttable launches in the U.S. with new campaign via Sunday Gravy
No Comments
Australian ad-tech innovator Cuttable has officially launched in the United States with what it calls “the biggest...
Special ranked #5 Independent Creative Network in Cannes Lions 2025 Global Creativity Report
No Comments
Independent creative agency Special, Campaign Brief's current New Zealand Agency of the Year, has been recognised as...
Global fitness brand Viva Leisure appoints WiredCo. following a competitive pitch
No Comments
Following a competitive pitch process, one of the world’s fastest growing fitness and lifestyle groups1, ASX listed...
Oporto launches Liam Gallagher inspired ‘Don’t Look Back in Hanger’ guided meditation via Oporto, Connecting Plots Group and A.glo
No Comments
Oporto and A.glo, part of Connecting Plots Group, have channelled the spirit of Liam Gallagher into an unexpected...
Molenberg returns with first brand ad in four years – and it runs for 12 hours via DDB Aotearoa
No Comments
It’s been a long time coming, and it’s long, but Goodman Fielder and DDB Aotearoa are reminding bread-lovers across...
CB Exclusive: From Zero to HERO – Five years on, HERO cements its rise from start-up to top indie
1 Comment
CB Exclusive - This month, Campaign Brief’s Hot List Medium Agency of the Year for 2024 & 2025, HERO, celebrated its...
Omnicom responds to reports it may retire the DDB brand once IPG merger completes late Nov
1 Comment
Omnicom has responded to speculation that the DDB brand could be retired amid the upcoming IPG merger.
Calling all aspiring filmakers: TAC launches 2025 Split Second Competition with bumper budget boost – deadline Sunday, 9 November
No Comments
The Transport Accident Commission (TAC) is offering young Victorians the chance to make a life-saving difference...
Telstra shows ‘together builds better’ in next chapter of ‘wherever we go’ via +61 and BMEOF
No Comments
Telstra has launched the next chapter of the ‘wherever we go’ brand platform with a distinctive new integrated...
The Type Directors Club announces Jury Presidents for global TDC72 competition
No Comments
The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will...
Apparent secures creative heavyweight David Jackson as Executive Creative Director
No Comments
Independent creative agency Apparent has appointed David Jackson as executive creative director.
GET THE CB
DAILY BULLETIN
Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.
GOLD SPONSORS
SILVER SPONSORS
MOST VIEWED
LATEST ISSUE
