February 2008 Archives

Waitrose serves up romcom magic in 2025 festive spot ‘The Perfect Gift’ via Wonderhood Studios

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Waitrose has launched its 2025 festive campaign, The Perfect Gift, a first-of-its-kind four-minute romantic comedy...

Hype Republic joins forces with FINNS Beach Club and Red Bull to create action-packed film in Bali

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Hype Republic, the team behind some of Australia’s most ambitious video projects in recent years, has struck again...

Tesco celebrates the perfectly imperfect in 2025 Christmas campaign via BBH London

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Tesco has launched its 2025 Christmas campaign, That’s What Makes It Christmas, via BBH London — a series of standalone

PETA exposes carnage behind the Chrissy cheer in ‘Happy Christmassacre’ work via Grey London

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Grey London has partnered with PETA on a provocative new Christmas campaign titled 'Happy Christmassacre', designed...

State of the TVC + Content Industry: Budgets tighter, timelines shorter, briefs more fragmented, yet drive for emotionally resonant, beautifully crafted storytelling remains

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The Australian production industry is under pressure, but it’s also alive with reinvention. Budgets are tighter, timelin

Kitchen Warehouse and Special introduce heat-activated ‘Bake Friday Deals’ for Black Friday

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Each sheet is printed using a combination of regular and heat-activated ink. When placed in a hot oven, the heat...

A tiny wind-up car named Ampy stars in Ampol’s next evolution of their ‘A to Anywhere’ platform

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The spot was directed by Swedish duo StyleWar (Martin Sjöström and Oskar Holmedal) via production company Sedona.

HERO recruits Kean Szczur from Dentsu Creative Melbourne for Senior Art Director role

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HERO has recruited senior creative leader Kean Szczur from Dentsu as part of its continued growth, following recent...

Prezzee jingles all the way to Christmas in quirky new global campaign via Two-Eyed People

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Prezzee is bringing to life the joy and ease its global digital gifting platform brings to Christmas gift-giving in...

Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water

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Every summer, Kiwis hit the water - confident, capable, and sometimes a little too relaxed about safety...

Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov

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CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age

Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?

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Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat

“Yes, I DiDi” Returns for Summer with a One-Frame Commercial via Sunday Gravy

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Following the huge success of the original “Yes, I DiDi” campaign, DiDi has launched its next instalment just in time...

The cow knows how in Devondale’s latest campaign via Leo Australia

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Devondale has launched its new campaign, titled ‘The Cow Knows How’, created by Leo Australia with media strategy by...

Droga5 ANZ’s Barbara Humphries and Publicis Groupe Oceania’s Maurice Riley to represent Australia as Jury Presidents at Spikes Asia 2026

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Representing Australia is Barbara Humphries and Maurice Riley.

Kathmandu enlists The Inspired Unemployed for new Trailhead Pack campaign via Motion Sickness

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Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its...

OPPO’s fuzzy influencer Xanthe launches new Find X9 Series for Creatures of the Night via Hello

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OPPO has teamed up with integrated agency Hello to launch its new flagship smartphone, the OPPO Find X9 Series with a...

Pat Cummins bowls Aussies over in Liquorland’s ‘Score More This Summer’ campaign via Bashful

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Liquorland is hitting this summer for six with the launch of its Score More This Summer campaign via Bashful.

Cannes Lions introduces the Creative Brand Lion

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The Cannes Lions International Festival of Creativity, taking place 22-26 June 2026, has announced updates to the...

BCM Group and IVY PR appointed to lead creative, media and PR for eco-adventure brand Happitat

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BCM Group and IVY PR have been appointed to launch and manage media, PR, social and creative for new Queensland-based...

Clean Up Australia calls on the nation to ‘Get Your Gloves On’ in new campaign via uberbrand

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Clean Up Australia has launched its 2026 Clean Up Australia Day campaign created by Sydney creative agency uberbrand...

Tourism and Events Queensland appoints Jaywing as SEO agency for Queensland.com

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Brand, experience and performance agency, Jaywing, has been appointed to manage SEO for Tourism and Events Queensland...

South Australian Country Fire Service launches ‘Ready or Not’ bushfire campaign via Nation

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With bushfire season fast approaching, the South Australian Country Fire Service (CFS) has launched a powerful new...

Ogilvy and MILO announce 2025 Advertising Capstone Challenge winners – AUT’s ‘Nunchucks’

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Industry partners Ogilvy and the team behind MILO have today announced the winners of the 2025 Advertising Capstone...

Owners cry over Honda Lawn & Garden gear that won’t die in latest campaign via Howatson+Co

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Honda’s Power Equipment division is launching a new Lawn & Garden campaign, led by Howatson+Company for both media...

Coca-Cola ranked #1 in Cubery’s Christmas Advertising Hall of Fame; Coles #2, Kmart #3

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With the festive ad season kicking into gear, creative effectiveness consultancy Cubery has revealed Australia’s...

NFL team Las Vegas Raiders appoints Media33 as strategic agency partner across Australia + NZ

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The Las Vegas Raiders has appointed independent Australian media agency Media33 as its strategic agency partner for...

DesignStreet marks 27 years with bold rebrand

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DesignStreet has marked 27 years in business with a refreshed brand + website.

Envato releases ‘Beyond  Adoption: The State of AI in Creative Work 2026’ – a global study of how creatives are navigating the AI transformation

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Based on a survey of 1,780 global creatives and interviews with AI creative leaders, the report explores shifting...

The Atticism caps 2025 with new client wins across tech, property, hospitality + healthcare

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Sydney based boutique PR agency The Atticism has dominated the final quarter of 2025 with one of its strongest growth...

Cummins & Partners appoints Callum Walker to GM as Sarah Raine departs after two years

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Independent creative agency Cummins & Partners has announced the appointment of Callum Walker as its new GM...

Last chance to sign up: Copy School kicks off soon — don’t miss this year’s world-class lineup

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Copy School is just around the corner — and if you’re a young creative, aspiring copywriter or just someone who wants...

Campaign Brief Creative Circle: What’s hot in November?

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CB's Creative Circle November 2025 with Claire Sutton, Jack Delmonte, Suz Tucker, Simon Lee, Susan Young + Andy Matthews

TBWA NZ brings Noel Leeming’s NOELedge Services to life and launches two new Chrissy spots

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Noel Leeming has launched its first campaign focused entirely on Tech Solutions services, showcasing the new NOELedge...

Bestads Best TV/Film of the Week: John Lewis’ ‘Where Love Lives’ via Saatchi & Saatchi, UK

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The film was chosen by this week's guest judge Robin Fitzgerald, CCO, BBDO Atlanta.

New Hypetap report reveals major generational divide in influencer content consumption

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According to data, content preferences of Gen Z, Millennials, Gen X, + Baby Boomers are shaped by their unique life...

London Agency announces partnership with Professor the Hon. Greg Hunt

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Medical and Health Sector communications firm London Agency has announced that it has signed an agreement with former...

RUN Aotearoa featured as Creatives for Climate launches Creative Integrity Playbook at COP30

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The power of the creative industry to accelerate climate action is recognised as a climate solution at COP30 today.

tonies appoints Connected Media to drive planning and buying across Australia and NZ

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Award winning independent agency Connected Media Group has been appointed by the world’s largest interactive audio...

Telstra looks beyond festive clichés to tell an unexpected Christmas story via BMEOF with +61

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Building on last year’s Effie and Cannes-winning campaign, this chapter of ‘Together is for Christmas’ focuses on...

Australian fashion brand Alémais launches new Forest Project campaign to restore 12 hectares of Daintree Rainforest via Wildfire Content + MAP

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Alémais has launched the Alémais Forest Project, a campaign to restore 12 hectares of the ancient Daintree Rainforest.

Warner Bros. Discovery appoints VaynerMedia Australia as lead social agency for HBO Max

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Warner Bros. Discovery has appointed VaynerMedia Australia as its lead social agency for HBO Max in Australia...

Welcome to the Machine: How Superlunar + Eden Studios created ‘Little Plastics’, a dystopian film about a proposed plastics reprocessing facility

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CB Exclusive: In a quiet village in the NSW Southern Highlands, Superlunar’s self-styled...

Bestads Best of the Week Reviewed by Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Delectables launches in Australia with new Deliciously Delickable campaign via Communicado

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To celebrate its entry into the Australian market, wet cat treat brand Delectables has launched a new campaign.

Heckler Sydney wins Gold at Athar Awards for Red Sea Global’s ‘Where Now Is Forever’ campaign

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Independent creative studio Heckler Sydney has been honoured with a Gold Award for Creative Excellence at the 2025...

ChildFund NZ and FEDERATION launch campaign to confront Kiwis with shocking truth: Pacific children are dying from contaminated water

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ChildFund New Zealand has launched two new confronting campaigns with FEDERATION titled ‘Deadly Weapon’ and ‘Her...

Entries open for 2026 Young Lions Australia Competition, Jury Chairs announced

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Advertising Council Australia (ACA) has officially opened entries for the 2026 Young Lions Australia Competition.

Chris Kyme’s Postcard from Hong Kong with a Sydney visitor: Music Mill’s Bruce Tweedie

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This is where the creativity comes in, and Bruce’s expertise. He’ll dig up tracks you didn’t know existed.

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

BYRDLI and Visit Greater Palm Springs launch ‘The Edit’ with Australian creator Will Salkeld

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Minimalism meets modern storytelling in a campaign redefining how destinations connect with culture and commerce.

Fisherman’s Friend appoints Media Words as new media agency; launches ‘Friends with Benefits’ campaign via The Reactor

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Media Words, an independent media consultancy, has been appointed to lead the Fisherman’s Friend’s media account...

ALDI encourages Aussies to unleash their festive freedom in ‘Go On, It’s Christmas’ work via BMF

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ALDI Australia has launched its new Christmas campaign via BMF, inviting Aussies to sneak a slice (or two) of...

Flinders University launches new ‘They Say / We Say’ campaign via KWP+Partners and Atomic 212°

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The campaign marks an exciting new chapter in the university’s ongoing Fearless platform,

The Marianas unveils global ‘Far From Ordinary’ campaign to drive tourism renewal via Circul8

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The Marianas Visitors Authority (MVA) has today announced the launch of a bold new global brand platform...

NZ Police ask ‘Do you fit the description we’re looking for?’ in recruitment drive via EightyOne

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Launching with video, the campaign follows current serving officers as they travel around Aotearoa, recruiting from the

Stake launches new ‘Find Your Flow’ campaign via 72andSunny to empower Aussies on Wall Street

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A campaign designed for ambitious Aussies who want to cut through the complexity and feel in control on Wall Street.

Southern Highlands Matters Inc and Superlunar launch ‘Little Plastics’, a powerful new animated film to support the Reject Repoly campaign

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CB Exclusive: Crafted completely in the NSW Southern Highlands, Little Plastics was written, composed, directed and

Sunglass Hut encourages Aussies to ‘Own Your Moment’ in campaign + activation via Banter

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Sunglass Hut is inviting customers to step into the spotlight with its latest campaign 'Own Your Moment' via Banter...

Bursty, Thinkerbell and 72andSunny recognised at the 2025 Clio Sport Awards in New York

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Australia has scored one Gold, two Silvers and four Bronze at the 2025 Clio Sports Awards announced in New York.

Bestads Best TV / Film of the Week: ‘Catch Me If You Cannes’ via Zulu Alpha Kilo, Toronto

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative...

CB Q&A: Jack Delmonte on becoming VML Sydney’s Group Creative Director – New role, same drive

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Campaign Brief can reveal that Jack Delmonte has been promoted to Group Creative Director.

The Ward Marketing Group wins big at PRIME

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The Ward Marketing Group has achieved multiple successes at a packed PRIME Awards last night at the Sofitel Sydney...

The MICHELIN Guide taps Special PR New Zealand as it expands into Aotearoa for the first time

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Michelin is pleased to announce the arrival of The MICHELIN Guide in Aotearoa New Zealand, marking its first ever...

RUN Aotearoa wins Pacific tourism campaign to phase out single-use plastics

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RUN Aotearoa has won the pitch to lead a major Pacific-wide campaign tackling single-use plastics in tourism.

Laura Nice named CEO of PHD Australia; Sian Whitnall becomes sole CEO of OMD Australia

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OMG Australia has announced internal CEO appointments at two of its agencies as it continues to build future-fit...

“Want fries with that, or that, or that?”: Burger King turns DoorDash into a nationwide fry sampling engine in new campaign via Pitchblack

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With more Kiwis choosing drive-thru and delivery, Burger King faced a simple truth: skinny fries don’t travel...

Talent Run appoints Sam McConnell to lead digital and social recruitment

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Talent Run has appointed Sam McConnell as Recruitment Partner, expanding the firm’s specialist capability across...

Grill’d partners with Universal Pictures to transform flagship Sydney restaurant into immersive Emerald City experience via Banter

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To celebrate the highly anticipated arrival of Wicked: For Good, Grill’d has partnered with Universal Pictures to...

Telstra launches ‘Codemates’ to help kids learn digital skills via +61 and Bear Meets Eagle On Fire

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Telstra has partnered with +61 and Bear Meets Eagle On Fire to launch ‘Codemates’, an initiative to teach kids...

Wildlings produces beastly charity track for Perth Wildlife Hospital

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The Perth Wildlife Hospital teamed up with Wildlings and Raz Studios to produce a fund-raising anthem with a difference.

Willow & Blake repositions heritage footwear brand Betts for a new era

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Melbourne based creative agency Willow & Blake has partnered with one of Australia’s oldest family-run businesses Betts.

Social Garden appoints seasoned executive Rebecca Tos as new chief operating officer

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Social Garden announced today its most significant executive hire in its 14−year history, appointing Rebecca Tos as COO.

Eardrum delivers global voice for Just Eat’s latest campaign ‘This Body Says’ via ABEL

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Eardrum, in partnership with creative agency ABEL and Just Eat Takeaway (JET), has cast and directed the brand voice for

Samsung makes a mess of the competition in new social-led campaign via Clemenger BBDO for the Bespoke AI Jet Ultra Stick Vacuum

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Samsung Australia collaborates with Clemenger BBDO to make a mess of less powerful cordless stick vacuums.

monday.com brings global AI campaign to Australia to tackle “AI angst” in the workplace

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monday.com has announced the Australian launch of its global 360-degree brand campaign.

Creative agency AW launches new events and activations division AW/Experiences

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Independent creative agency AW has launched AW/Experiences (AWE), a new division created to meet the growing need for...

Macca’s NZ takes its biggest burger on the road in new campaign via DDB Group Aotearoa

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McDonald’s New Zealand and DDB Group Aotearoa have gone big, turning the reveal of Macca’s biggest-ever burger into a...

We Are Social + Meltwater reveal Aussies spend equivalent of a full-time job online each week

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Australians are spending more time online than ever before, clocking an average of 41 hours per week, the equivalent...

South Bank Brisbane launches vibrant visual identity and digital experience via VML

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South Bank’s refreshed brand aims to help more people discover the precinct’s diverse experiences.

HAVAS Red global report predicts six trends that will redefine experiential marketing in 2026

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HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”.

ANZ captures the pride of Auckland in latest ‘Auckland Forever’ campaign via TBWA NZ

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ANZ Bank New Zealand has launched its latest campaign with TBWANew Zealand, celebrating the diverse communities of...

Former Howatson+Company ECD Jeremy Hogg resurfaces at M+C Saatchi as National ECD

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M+C Saatchi Group AUNZ has named Jeremy Hogg as its new national executive creative director.

Calypso Mangoes crowned the must-have summer accessory in new campaign via Elevencom

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Calypso mangoes have been relaunched as the totally irresistible taste of summer.

BYD launches SEALION 6 campaign to call time on outdated SUVs via TABOO and Glue Society

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BYD has launched a new national campaign via TABOO, positioning the BYD SEALION 6 as the intelligent choice for...

As Oasis rocks, Gibson rolls with 120% email boom!

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation.

Aussies Rebecca Morriss + Phoebe Sloane Named Winners In Global Next Creative Leaders 2025

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The One Club for Creativity today announced that Rebecca Morriss, creative director at DDB Group Melbourne and Phoebe Sl

Chapter Perth launches “Faraway, closer” brand platform for Kalbarri

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The launch campaign is designed to both drive visitation and attract investment, positioning Kalbarri as a must-stay...

Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby

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"Advertising loves a good crisis", says the former DDB New Zealand executive creative director, Paul Catmur.

Pickleball Australia serves up fresh look and bold vision for the future via The Contenders

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Pickleball Australia, representing Australia’s fastest growing, fun and inclusive sport, is launching a brand-new...