February 2008 Archives

Countdown to FREE Entry to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Wednesday 24 December

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CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age

What are the most viewed stories on CB of 2025? Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

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Since January, the site has surpassed 3.31 million page views, averaging more than 284,000 per month, cementing its stat

Born unveils new brand identity for Jiffi as tech agency shifts to ‘clarity engineering’

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Born has unveiled Jiffi’s new brand identity as the tech agency prepares to define a new category in clarity engineering

+Ape and East of Everything create cinematic launch film for Zeigler/Bailey’s Z/B 4.4

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+Ape shoot for the stars. This time, it’s a car.No ordinary car mind you, but the brand-new Zeigler/Bailey - Z/B 4.4...

The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

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Written by The Glue Society’s Jonathan Kneebone

A year of impact: A look back at the creative campaigns supported by UnLtd and the industry

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Check out the positive impact the industry has created through UnLtd in 2025.

Toyota HiLux unleashes dog army in latest Saatchi Australia film directed by Christopher Riggert

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Dogs from all walks of life irresistibly drawn to the the new HiLux...

Buy yourself a Xmas gift: Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

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We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com [part of Campaign Brief]

Campaign Brief Creative Circle: What’s hot in December?

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This month features DDB Sydney's Matt Chandler, Nina East, Paul Gregson, Sharon Edmondston, Ant Melder + Katelyn Testa.

University of Notre Dame Australia reappoints Longreach Media

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"This is a new start of what we know will become a very successful ongoing partnership."

Made You Look Media unleashes the Kraken in North Perth with latest hand painted mural

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“This campaign brings big-brand energy into Perth’s streets in a way that feels raw and real,” said Will Clark.

Coca-Cola lights up The Salvos Carols in the Domain with 500-drone show spectacular

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Every year, Carols in the Domain brings people together to share music, memories and the unmistakable magic of...

Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

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Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive...

Memorial ceremony for Cheryl (Chez) Gough to take place today [Friday 19 December] in the West Chapel at Eastern Suburbs Memorial Park, Sydney

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The ceremony will be held next Friday 19 December at 2:30pm in the West Chapel at Eastern Suburbs Memorial Park.

McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

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McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the...

VML promotes Vanessa Tout to Managing Director, Melbourne + Sydney as Sarah Bailey departs to pursue full-time author career

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VML has today announced that Vanessa Tout has been appointed Managing Director of its Melbourne and Sydney offices...

Former Thinkerbell Head Brand Thinker Josh Manning joins Hello as new Head of Strategy

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Hello has made a major hire with the appointment of Josh Manning as Head of Strategy, joining from Thinkerbell at a...

System1 reveals Australia’s top 10 favourite ads: Tourism Australia (M+C Saatchi), Lamb (Droga5), AAMI (Leo) + Repco (Thinkerbell) lead the way

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UK-based creative effectiveness platform System1 has released its first annual ranking of Australia’s favourite ads...

Sydney Royal Easter Show appoints humann. as new communications partner

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Under the new remit, humann. will lead an integrated PR program designed to strengthen the Show’s role in NSW culture...

alt/shift/ backs AI with specialist hire and launch of proprietary tool The Culture Wire™

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Independent creative communications agency alt/shift/ is making a significant investment in AI, appointing specialist...

Philippa Moig reflects on her first six months as UnLtd CEO: “What I’ve seen, heard and felt – and why this industry means everything”

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Written by Philippa Moig, CEO, UnLtd.

Portsea Golf Club appoints TAG to lead 2026 centenary program

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Portsea Golf Club has engaged TAG as its strategic advisory and execution partner for its 2026 centenary program.

AlertForce appoints Orange Line to handle SEO services

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Consulting-led digital marketing agency Orange Line has capped off the year with a significant new business win...

Dodo Australia unveils ‘No Regret Internet’ in latest Dodo Next Door instalment via ATime&Place

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Dodo Australia has launched the next instalment of its Dodo Next Door campaign via ATime&Place, bringing the much...

ACC showcases power of active recovery in new campaign via VML NZ and Film Construction

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ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by...

Matt Berry does nothing for Movember in new global brand film ‘Where the Money Goes’

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Movember launches tongue-in-cheek global brand film highlighting how donor dollars drive impact.

DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

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Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed...

Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

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The film was selected by this week's guest judge Jordan Doucette, Chief Creative Officer at McCann Canada.

Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

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Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium

Deaf Lottery launches national campaign to celebrate largest ever draw via Ryvalmedia

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For the first time in its 37-year history, the Deaf Lottery is offering a one-million-dollar major prize in its...

Aussie expat David Droga among six legends to be inducted into 75th AAF Advertising Hall of Fame

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Australian-born creative powerhouse David Droga, founder of Droga5 and now Vice Chair at Accenture, is among six...

Bear Meets Eagle On Fire scores one Gold and two Bronze at 2025 EPICA Awards; 2045 scores Bronze

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Winners of the 2025 Epica Awards, represented by Campaign Brief in Australia and New Zealand, have been announced.

TAFE Victoria celebrates the life-changing impact of Free TAFE in new campaign via The Fuel Agency

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The Fuel Agency has developed a new statewide campaign for the Victorian Government’s Free TAFE program.

Air New Zealand celebrates its people and communities in new film via FCB Aotearoa

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Air New Zealand has launched a new campaign via FCB Aotearoa, which celebrates the people, communities and businesses...

Nexxen partners with News Australia to unlock Tubi inventory for Australian advertisers

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The initiative connects brands with Australia’s Largest Content Collection from Tubi.

PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

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PAK'nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its latest...

Oakley extends nine-year run with Always Human as lead PR and influencer agency in Australia

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Always Human to continue shaping Oakley’s cultural presence through PR, collabs, social talent seeding and campaigns.

Retail Food Group appoints Thinkerbell as new creative and media partner

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Retail Food Group (RFG), Australia’s leading multi-brand retail food franchisor, has appointed Thinkerbell as...

Autistica highlights hidden challenges of Xmas for people with autism in new work via DOJO UK

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London agency DOJO UK has partnered with Autistica, the UK’s leading autism research and campaigning charity, to...

Ocean Blue enlists Norwegian fishermen Hans and Lars for new campaign via SICKDOGWOLFMAN

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Ocean Blue, Australia’s number one smoked salmon brand, has enlisted Norwegian fisherman Hans and his well-meaning...

Australia Post turns its post label into an outdoor media moment via Thinkerbell

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This peak shopping season, Australia Post is turning one of the most recognisable parts of its customer experience...

Aussie expat Samira Ansari departs Ogilvy New York for US Chief Creative Officer role at Grey

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Grey has unveiled a new leadership team for its U.S. studios, appointing Australian expat Samira Ansari as U.S. CCO.

Strat launches new Social Content Division led by new hires Tabby Hooper and Jasmine Leong

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Strat has announced the launch of its new social content division, expanding the company’s end-to-end creative, media...

Envato launches its creative trends 2026 series: the future of design, music, filmmaking and more

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This year, the creative world was transformed by AI’s influence with no signs of slowing down. Envato has launched...

Opal launches new film ‘The Armour’ for its Check for Respect campaign via Noble Agency

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Noble Agency has launched a new anti-bullying and harassment campaign for Opal's Check for Respect initiative.

Belinda Drew set to depart Droga5 ANZ for Head of Marketing role at The ABC

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The ABC has appointed Belinda Drew as Head of Marketing. Drew joins the ABC from Droga5, part of Accenture Song...

The Digital Picnic announces four key hires as agency strengthens national paid advertising offering

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Independent digital agency The Digital Picnic (TDP) has announced four new appointments as the agency continues to...

Paul Greenwood: Social Search, AI content and how online behaviour will change

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By Paul Greenwood, global head of research & insight at We Are Social

CMOs speak out on marketing’s redundancy crisis

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Professional are facing a generational redundancy crisis. At a time where professionals should be looking forward to...

Kylie Pascoe: From Scroll to Soul – Reimagining Media for Emotional ROI

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By Kylie Pascoe, General Manager, Melbourne, Hearts & Science

Lewis Communications delivers festive message with AI-driven short film ‘Simple Wish’

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US-based advertising and marketing agency Lewis Communications has created a Christmas short film that doubles as its...

Go Grand winter tourism campaign drives strong results for South Coast and Southern Highlands

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A recent winter tourism initiative spanning Wollongong, Shellharbour, Kiama, Shoalhaven, and the Southern Highlands...

betr gets ‘Ahead of the Game’ with TBWA\Sydney, PHD, Good Oil, Tom Kuntz and The Goat

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Encouraging Aussie punters to break free from the pack and stay ‘Ahead of the Game’, the online sportsbetting brand...

Altos Tequila appoints 2045 to lead Australian Open partnership; launches new campaign platform ‘No Quiet Please’

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CB Exclusive - Altos Tequila has appointed AI-powered creative agency 2045 to lead the brand’s upcoming Australian...

Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa

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Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders.

Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi

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O'Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired fearle

World Vision Australia launches uplifting ‘Give Kindness, Feel Joy’ Christmas campaign

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World Vision Australia has unveiled its 2025 Christmas campaign, “Give Kindness, Feel Joy,” a bright, optimistic...

Colenso promotes Charlotte Glennon to general manager, creative operations and production

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Colenso BBDO has promoted Charlotte Glennon to general manager, creative operations and production.

Miroma Project Factory develops behavioural-change health app to help prevent Type 2 diabetes

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Miroma Project Factory (MPF) recently collaborated with leading government scientists and researchers to develop a...

Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring

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Award-winning director Ben Woolf has helmed Samsung’s 2025 UK Christmas ad - celebrating imagination as a superpower...

Jury nominations open for 47th AWARD Awards; nominations close 5pm AEDT, Sunday 18 January

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AWARD is calling on the industry’s brightest minds to join its esteemed panel of judges in 2026.

Capella Sydney launches ‘The McRae Bar Tarot Cocktail Experience’ via Miroma Project Factory

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Miroma Project Factory has created an immersive seasonal experience for McRae Bar at Capella Sydney, transforming the...

Canva’s 2026 Design Trends Report highlights shift toward ‘Imperfect by Design’

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Australian-founded Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its...

Xmas gift problem solved: Paul Catmur releases new book ‘The Gutter Bar’, a sharp Cannes Lions satire skewering the industry’s wildest week

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Pour yourself a glass of rosé, strap yourself in, and transport yourself back to the South of France.

Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ

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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Update your FREE Bestads Profile with these 4 steps and stay ahead in the industry in 2026

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Brisbane Advertising Association community brings the heat at “BAAnival” themed Xmas Lunch – Over $12k raised for The Pyjama Foundation

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The Brisbane Advertising Association (BAA) has been the heartbeat of Brisbane’s advertising and media community since...

Bevilles reimagines boldness with hyper-personalised OOH billboard giveaway

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Australian jewellery and watch retailer Bevilles’ personalised billboard giveaway has reached an exciting finale...

Stacey Park and Shane Senanayake named winners of TAC’s annual Split Second film competition

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Melbourne-based Stacey Park and Shane Senanayake have been announced as the winners of the Victorian Government and...

World-renowned choir sings “Get some pork on your fork” in new campaign via Dig and Hello

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Australian Pork, working with agency partners Dig Agency and Hello, has expanded its creator collaboration to the...

Telstra builds the ultimate drumroll for iPhone 17 Pro in new single-shot brand film via +61 + Bear Meets Eagle On Fire

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Telstra working with +61 and Bear Meets Eagle On Fire, has launched a single-shot brand film to introduce the iPhone 17

End of era as DDB Sydney moves out of Ultimo into Clemenger BBDO’s Walsh Bay office

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After more than 20 years DDB Sydney has vacated its Ultimo office to move into Clemenger BBDO's Walsh Bay office next we

Santa quits in Mirakl’s fully Ai-generated global Christmas campaign via AiCandy Australia

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Created by AiCandy Australia, every character, scene and pixel has been brought to life through a fusion of advanced AI

Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF

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Bankwest once again stepped forward as a major sponsor and partner of Pride WA, teaming up with its agency partner...

Femtech business Ovum and AKQA Partner to Advance AI-Powered Women’s Health Innovation

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Empowering women to better understand and advocate for their health through intelligent technology, fast-growing femtech

David Vale: Production is Creative – How Collaborative Departments Deliver Better Work

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By David Vale - Managing Director & Founder: HSLR Creative Productions

Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Vale Legendary TVC producer Cheryl (Chez) Gough: “Australian advertising has lost one of its very best and a central figure of Australian advertising’s golden age.”

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After a great career at The Palace she joined the hilariously funny director Ian McKenzie and helped the Palace even mor

Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...

Spikes Asia confirms 2026 Jury line-up with 10 from Australia

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Spikes Asia, one of APAC’s most prestigious and sought-after awards for creativity and marketing effectiveness...

Raw C appoints Bastion as integrated agency partner following a competitive pitch

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Raw C Coconut Water, one of Australia’s fastest growing and most culturally resonant FMCG brands, has appointed...

Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink

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Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is back..

Havas PLAY ANZ launches paid internship program ‘PLAY Your Part’ – applications close Sat, Jan 31

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Starting March 2026, the program offers part-time roles (three days per week) in Sydney and Melbourne.

“You will never be replaced”: Simon Thomas steps down as MADC Co-President

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Co-President of the MADC, Simon Thomas is stepping down after a prolific and passionate run that saw the...

Simon Thomas immediately replaced by Eyvonne Carfora and Wilf Sweetland as Co-Presidents of MADC alongside Matt Lawson

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Effective immediately, with Simon Thomas only being out of the role for less than an hour, loved and respected titans...

McDonald’s and Kmart top Cubery’s 2025 Australian Christmas Ad Rankings

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With the release of this year’s Christmas Ad Rankings, 2025 represents a major milestone for Cubery, marking a decade...

Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury

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Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."

Coca-Cola refreshes Sydney’s Kings Cross Coke sign via WPP Open X, Ogilvy Australia + Hogarth

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Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple...

APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson

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Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...