184 Pencils awarded on Results Day One of D&AD Judging; Australia scores 7, NZ scores 6
The first set of D&AD Pencil winners for 2018 are announced today, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
After day one Australia has scored seven Pencils while New Zealand has scored six.
Host/Havas Sydney scored two Pencils for Palau Legacy Project ‘The Palau Pledge’ and one Pencil for Fund for Peace ‘The Bottom 100’; CHE Proximity Australia scored a Pencil for Cochlear ‘The Hearing Test in Disguise‘; Saatchi & Saatchi Sydney for Wespac ‘Rescue Rashie’ (despite the Publicis award ban!); Cummins & Partners Sydney for Go Gentle Australia ‘Stop the Horror’ and BMF Sydney for Sportsbet ‘Putting the Roid in Android’.
DDB New Zealand scored two Pencils for Steinlager ‘Fight for Territory’; Colenso BBDO scored a Pencil for Pedigree ‘The Child Replacement Programme; Ogilvy New Zealand scored for NZ Police Recruitment; FCB New Zealand for Testicular Cancer NZ ‘Go Balls Up’; and J Walter Thompson NZ for Ford Ranger direct mail.
VIEW THE DAY 1 LIST OF PENCIL WINNERS: D&AD Awards_Results day 1.xlsx
So far the Top 5 ranking countries by number of Pencils won are:
#1 United States – 55 Pencils
#2 United Kingdom – 34 Pencils
#3 Japan – 20 Pencils
#4= France, Germany – 11 Pencils
The total number of Pencils awarded in each category are:
Collaborative – 5 Pencils
Writing for Design – 7 Pencils
Outdoor Advertising – 14 Pencils
Creativity for Good – 16 Pencils
Experiential – 22 Pencils
Crafts for Design – 28 Pencils
PR – 30 Pencils
Crafts for Advertising – 30 Pencils
Film Advertising – 32 Pencils
All 184 pieces will appear in the 56th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
Says Tim Lindsay (left), CEO of D&AD: “Over the last two days, 265 creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. What’s clear already is that the days when creative work was just done by creative people in creative departments in agencies and studios are long gone. The awards give us unique insight into how diverse talent from all over the world is redefining what creativity means today.”
Adds D&AD President Steve Vranakis: “Year after year, the D&AD Awards continue to push the boundaries of creative excellence and demonstrate the importance of creativity and its positive impact on our world. We’re excited to reveal the first winners this year. We’re now over halfway through and the standard of work is incredibly high. Watch this space for even more tomorrow.”
About D&AD Pencil levels
All Pencil winners across each category will be announced at the awards ceremony at the Truman Brewery, London on 26 April.
Wood Pencils: Equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
Graphite Pencils: Equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Graphite Pencil during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world.
Black Pencils: The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.
16 Comments
Every Publicis agency can’t enter Awards yet here in Australia 1 agency seems to get away with it. That’s what happens when the regional Publicis CEO happens to come and still operates from that agency. Favoritism. It’s very clear. So transparent. So desperate.
WTF
Clients and production companies can enter the work if they choose to do so. There’s nothing stopping that.
… the production company that produced the case study video (Scoundrel – must have been cheap) for an *experiential* idea, then loved it so much they paid to enter it, as an experiential piece, into D&AD.
That makes sense.
Laughing so hard at the conversations that must be happening between Saatchis and Publicis right now.
Mate,
Who knows what you’re on about because it’s entered under Saatchi’s.
Just look on D&AD.
https://www.dandad.org/awards/professional/2018/creativity-for-good/26507/westpac-rescue-rashie/
Client can enter and pay the award entry and still reference the agency. Get over it.
It’s entered by Saatchi’s.
Not by client.
Wake up!!
Saatchi’s, stop pretending your naughty client not only ‘referenced’ you but put you down as the entity entering it.
Own your awkward convo with Paris.
Good luck.
Publicis never said they were implementing an Award Ban as stated by campaign brief in the headline! which is out of line. Publicis said it wasn’t investing in award shows this year but never said you couldn’t enter, just not finance the entries to invest these monies into AI technology. If clients chose to fund the work then agencies would/could enter.
Now, if you all had a tiny bit of common sense you would go into the D&AD website (campaign brief that goes for you as well) and had a look at the winning work entered by other countries you will see many other Publicis agencies worldwide getting shortlisted.
Whilst Saatchi may have the only shortlist in Australia so far, the other agencies would have entered if they had the work or funding and maybe they did.
Campaign brief, shame on you for not getting your facts straight before trying to start yet another industry fire.
@correction, the only Publicis agency on the D&AD shortlist so far is Saatchi & Saatchi. Apart from Saatchi Sydney there are two Pencils for Saatchi New York (for Tide). Leo Burnett, Marcel and Saatchi were strictly instructed not to enter awards for one year from July 1, 2017. So no D&AD and no Cannes and every other award show in between. We’re not happy that Saatchi has somehow got around this ban.
If you squint I’m sure you will see other Publicis agencies with successful entries. Leo Burnett in design maybe? Is BBH part of Publicis?
Before you use all of your disgruntlement towards Saatchi, why don’t you ask someone in your agency to better understand the policy. It wasn’t an outright ban on entering, only that agencies weren’t able to pay for entry fees. The smart ones saw through this and realised that clients or production companies could fund the entry. If you’re that pissed ask more questions internally rather than pointing angry fingers on this blog. Nothing is impossible.
Judging by social media, the LEOs executive creative global chairman has been bagging metal all year! Not sure how serious the ban actually ‘was’
Pay more attention to making effective advertising and less time obsessing about awards.
Conversation that would never happen:
“Hi Westpac, it’s XXXXX from your advertising agency. We’re not allowed to pay to enter awards – would you foot the bill for us?”
Conversation that should never happen:
“Hi XXXXX, it’s XXXXX from XXXXXXXX. We’re not allowed to pay to enter awards, so could you? And of course *wink, wink* we’ll make it up to you.”