1800 Tequila champions creative potential of waste with launch of The Recycled Bar by 1800 Tequila via DDB Sydney, Mango and Scoundrel
1800 Tequila has launched The Recycled Bar by 1800 Tequila – The Bar Saved From Landfill via DDB Group agencies DDB Sydney and Mango Communications, along with Scoundrel.
The Recycled Bar, by 1800 Tequila is made exclusively from waste destined for landfill. The bar is designed to look as though it is pouring out of a tip truck, bringing to life Australia’s waste problem, plus the potential use of the incredible amount of collective waste Australia is putting in the ground.
Held at the Tarpeian Precent Lawn at the Royal Botanical Gardens, Sydneysiders can book their own cocktail and dining experience at The Recycled Bar, by 1800 Tequila, where they will be treated to a unique cocktail experience with circular waste décor, low-waste cocktails and zero- waste canapés.
Designed by Scoundrel’s renowned designer and artist, James Dive, the bar has been created to champion the creative potential of our waste – showcasing products made by over 22 Australian brands, artists and designers who are finding innovative ways to keep trash out of the ground.
The bar itself, plus tables, chairs, coasters, glassware and more, are locally-sourced and designed, and all created from materials redirected away from landfill.
Says Tabitha Fairbairn, managing director, Mango Communications: “The insights behind this campaign are truly eye-opening and as we head into the festive season, we identified an opportunity for a PR-led creative idea that delivers a message that has to be taken seriously.”
Matt Chandler, executive creative director at DDB Sydney agrees: “Exploring creative solutions to tackle Australia’s waste crisis has been one of our biggest challenges this year and to see this campaign evolve through the work of our team alongside Mango and Scoundrel has been a pleasure.”
Says an 1800 Tequila spokesperson: “We wanted to create a space that showcases the very best of the circular waste economy celebrating Australian artists and designers who are innovating in this field.
“The Recycled Bar, by 1800 Tequila, is the perfect example of how creativity can be part of solving this problem. Following the success of our Agave Project, which saw upcycled agave fibres used to create products like surfboards, we wanted to encourage Australia to think about their waste in a different way – from furniture to household items to the cocktails we drink.”
Says artist James Dive: “Working with 1800 Tequila to champion products built from waste has been a rewarding process. These goods may originate as everyday waste, but the end products are undeniably contemporary. The installation seeks to portray the enormity of Australia’s waste issue, but equally capture the passion, solutions and creativity that is happening right now in the recycling realm. I’m proud to be on board.”
1800 Tequila also partnered with Clean Up Australia to bring the bar to life. Clean Up Australia champions a circular economy and educates and inspires Australians to do their part and make a difference to improve the environment.
The Recycled Bar, by 1800 Tequila, is open for two days only (Friday 9 – Saturday 10 December) with ticket sales donated to Clean Up Australia.
Client: 1800 Tequila
Stefanie Collins – 1800 Tequila Brand Manager
Beth Kirk – 1800 Tequila Assistant Brand Manager
Amanda Scarlett – Head of Brand Marketing, Proximo Spirits
Creative Agency: DDB Sydney
Chief Creative Officer – Stephen de Wolf
Executive Creative Director – Matt Chandler
Tribal National ECD – David Jackson
Senior Creative – Sam Raftl
Senior Creative – Tom Lawrence
Junior Writer – Amy Morrison
Junior Art Director – Sophie Hackett
Head of Integrated Content: Renata Barbosa
Senior Producer: Matt Barber
Producer: Cathryn Cooper
Editor/Videographer: Mark Broome
PR Agency: Mango Communications
Managing Director – Tabitha Fairbairn
General Manager – Angela McCann
Senior Account Director – Ellee Lines
Senior Account Manager – Michael Rossiter
Senior Account Manager – Sidney Balfour
Account Manager – Sarah Meenan
Account Executive – Marina Kovacevic
Account Executive – Isabella Worsley
Production Company – Scoundrel Projects
Artist/Designer – James Dive
Executive Producer – Adrian Shapiro
Producer – Matt Roberts
Production Designer – Jon Dowding
Construction – Better Sets
Stills Photographer: Guy Wilkinson Photography
12 Comments
Of money, time and effort.
…better have been fuelled by tequila not fossils.
This is rubbish.
Average idea for the seven people that stumble upon it.
Massive waste of cash for the brand and everyone else.
Poor decisions all round.
explain what this has to do with tequila or why it makes me want to drink it
Surely this money could have been used for something useful.
Wolfy magic
You’d have to think the creative team, CDs, planners and client had been drinking the product for weeks to conceive, approve and make this. Why?
1800 Tequilla. Why not just try and get more bars to stock your tequila?
That way you wouldn’t have wasted all the energy needed to recycle the landfill,
and prevented all the carbon emissions emitted by the huge truck needed to haul
it around. Not to mention all the time and energy the agency will waste on the
Case Study! Actually, the more I think about it, the more I think this is a complete
waste of resources and a perfect example of – just because you can, doesn’t mean
you should!
This is impressively uninspired
Upcycling is a cool thing, and I applaud the initiative to get a brand to embrace it. However, I struggle with the link. You don’t get as ‘wasted’ on 1800 Tequila? 1800 Tequila are a locally sourced, sustainably-made tequila? Other tequilas are garbage?
But this first thought territory