How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Isobar Australia, Red Dogs VR, AIRBAG
Premiering at the 2018 Cannes Film Festival, Carriberrie (2018) is the most ambitious 360-degree VR experience produced in Australia yet, a world of Indigenous Australian Culture, both traditional and contemporary, and an incredible digital performance that brings together Aboriginal history, stories, music, and dance in an epic journey spanning across 12 iconic Australian locations.
Zoos Victoria: Cat VR
In Australia, cats kill more than one million wildlife every day, And with felines being notoriously independent, most owners believe it’s too hard to keep their fluffy friends happy and healthy indoors. To educate owners, we first needed to capture their attention. Enter Cat VR – the world’s first pet-friendly virtual reality. The buzz created for this technology drew people in where they quickly learned they didn’t need VR to keep their cats indoors (and away from wildlife), because simple household hacks are even better.