138 entries shortlisted at APAC Effie Awards with Australia and BBDO network leading the way; Clemenger BBDO Melbourne leads agency pack
A total of 138 entries have made the cut at the shortlist stage of the 2017 APAC Effie Awards.
The finalist list is determined after 2 rounds of judging from entries submitted across the region. 13 countries have finalists with the highest number of entries from Australia, India and New Zealand. The BBDO network dominates the list with 45 of the 138 finalists, while Ogilvy and Mather and MullenLowe follow next, with 27 and 15 entries respectively. Also with multiple entries on the list include TBWA, McCann Worldgroup, Grey Group and independent agencies such as Medulla Communications and Affinity.
CB Agency of the Year Clemenger BBDO Melbourne and CB NZ Agency of the Year Colenso BBDO New Zealand have the most finalists with 13 and 11 respectively.
Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury also comprises of 6 Heads of Jury – Ashish Bhasin of Dentsu Aegis, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific.
The second round of judging held last week brought together over 60 judges to Singapore over 3 days. The judging round saw very robust and stimulating discussions in every panel to deliberate on the entries which stood out amongst the rest.
“It is inspiring to see the quality of the work getting better each year. The jury had a crucial and difficult task in selecting the best work that represents the finest in the Asia Pacific region and gives brands a steer on what the future of effective marketing looks like. My heartiest congratulations to all finalists and we look forward to unveiling the winners on the awards night,” commented Anthony Wong.
APAC Effie is recognised by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work. Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 21 April 2017. See more at: www.apaceffie.com.
DOWNLOAD THE FINALIST LIST: apac-effie-2017-finalists.pdf
11 Comments
Road toll goes up 15%. Graham gets an Effie nod.
Must have been one hell of an entry video.
Big fan of the MS Bike. Powerfully empathetic ad.
Couldn’t agree more MS rider, fantastic campaign.
Luckily for the industry Farn, the judges look a little wider and a little deeper than one metric. Bit worried about how your effies paper would be travelling with that outlook.
Great to see Lost Words and The Job Switch in there. Exciting by the ever evolving creativity coming out of India.
Is that national road toll? Because this was a victoria campaign. Where road toll went down.
Try to use that thing between your ears occasionally.
Yeah I did mate. Clearly you didn’t.
Vic road toll
2015 – 252
2016 – 291
Ever thoguht about how advertising works? You think a campaign launched mid 2016 to change the way people think about vulnerabilty would have an immediate and retrospective effect on the yearly road toll?
I was going to finish writing this comment but I have to get back to my Gambler’s Help ad that’s going to shut down all casinos TOMORROW.
So, what you’re saying (11:22) is that it’s far too early for Graham’s effectiveness to be determined and therefore, far too early for it to be entered into an award show for effectiveness.
You can’t have it both ways!
Both the road toll and creativity are both up.
It’s too soon to say this has been effective on driver attitudes (or the road toll). In the brand experience/media categories sure, but the positive social change category no.
Was Graham supposed to change the road toll, or start a discussion that would make people think differently about their vulnerability on the roads?
The Amnesty Unblocker is in the finalists too. The cause there was to stop censorship. Can we only deem that campaign effective when China change their internet blocking procedures? There are a few steps in between.
I think you’d be hard pressed to even have a Positive Change category by those standards.
They shouldn’t have a positive social change category if nobody can prove positive social change. That is the whole point of the Effies. So yeah, you got a point there too.